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Sharpen Your Expertise: Watch Out For This Quicksand Trap When Creating Your Freelance Website

If it’s time to launch your freelancing website but you’re still dragging your feet, you might be dealing with this all-too-common problem. Read today’s blog to learn how to move past your fear of judgment when it comes to putting yourself out there. Better yet, find out how to reach people who support your goals and cheer you on.

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How and Where To Find A Quality Affiliate Product

Ready to become an affiliate marketer? Before you build a website, before you start driving traffic … you need a product to promote. Find out what two things to use as a guide to picking a product you’ll love to sell. Plus, learn about different affiliate metrics and what they’ll mean to how you get paid.

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3-Minute-Guru: Publish Your Own Newspaper with Paper.li

Paper.li is a free online tool that lets you aggregate posts, tweets, and headlines from selected sources, organizing them into a newspaper format. You can use Paper.li as a research tool or as a slick, professional way to communication valuable information to your clients. This 3-Minute guru shows you how.

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  • The Reality Blog

  • Improve Your Skills

    The Secret Behind Crafting Powerful Subheads

    Far too many copywriters make the mistake of looking past subheads. Don’t do it. For several reasons, subheads are by far one of the most important elements of your body copy. Subheads draw your readers into the body of your copy and they reengage readers whose attention is beginning to want. Read on to find ways you can write better subheads.

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    Secrets to Crafting Seductive Sentences

    Great writing puts into words the thoughts that a reader always had, but could not quite define. Great writing often makes a reader think, “I wish I had written that,” or “I wish I had thought of that.” This is true for literature, of course, and it is also true for commercial copy. Learn to write in a conversational tone and you’ll have an easier time accomplishing this.

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    AWAI’s 2012 Web Copywriting Intensive – Live in San Diego

    [ February 26, 2012 5:00 pm to February 29, 2012 2:00 pm. ] Check out this year’s speaker line-up for Wealthy Web Writer’s annual Web Intensive event.

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    Roving Report: Nick Usborne’s #1 Tip to Becoming a Better Web Writer

    There are three ways to learn about web writing. You can study your craft. You can learn by doing when you’re working with clients. And, you can learn by building your own Money-Making Website. With this third strategy, you learn all the ins and outs of successful web writer and you see first hand how it fits together. Plus, you set up a passive stream of income. Talk about a win-win.

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    Testing Tips and Triumphs: Subscription Path Optimization

    Get an inside look into the choices that go into planning a split test and see the real life results of a single split test in this case study. You’ll see first hand how a few simple changes can have a dramatic affect on the number of subscriptions a campaign gets. Plus, there are several takeaways you can begin applying to your own work.

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    READ ALL ARTICLES IN THE WEB COPY CATEGORY...
    The Secret Behind Crafting Powerful Subheads

    Far too many copywriters make the mistake of looking past subheads. Don’t do it. For several reasons, subheads are by far one of the most important elements of your body copy. Subheads draw your readers into the body of your copy and they reengage readers whose attention is beginning to want. Read on to find ways you can write better subheads.

    [ Read More → ]
    AWAI’s 2012 Web Copywriting Intensive – Live in San Diego

    [ February 26, 2012 5:00 pm to February 29, 2012 2:00 pm. ] Check out this year’s speaker line-up for Wealthy Web Writer’s annual Web Intensive event.

    [ Read More → ]
    Testing Tips and Triumphs: Subscription Path Optimization

    Get an inside look into the choices that go into planning a split test and see the real life results of a single split test in this case study. You’ll see first hand how a few simple changes can have a dramatic affect on the number of subscriptions a campaign gets. Plus, there are several takeaways you can begin applying to your own work.

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    How to Create Smooth and Powerful Sentences and Paragraphs

    Clayton Makepeace once said, “Sales copy is only as strong as its strongest link — and it’s as weak as its weakest link.” In other words, you must carefully support and connect each little section of your copy with relentless precision. Otherwise, the chain will be broken. And, through it all — of course — it’s got to flow.

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    Using Bullet-Proof Arguments in Your Body Copy

    Writing a promotion’s body copy can be likened to building a house. Before the workers can begin laying bricks and putting up trim and getting everything perfect and ready for someone to move in, they first have to get the materials on the jobsite and lay them out in a logical fashion. Learn how to arrange your research into an iron clad argument that increases conversions.

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    READ ALL ARTICLES IN THE ECOMMERCE CATEGORY...
    AWAI’s 2012 Web Copywriting Intensive – Live in San Diego

    [ February 26, 2012 5:00 pm to February 29, 2012 2:00 pm. ] Check out this year’s speaker line-up for Wealthy Web Writer’s annual Web Intensive event.

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    A Quick-Start SEO How-To Guide for Web Writers

    The essential principles behind SEO aren’t difficult. You can really boil them down into four things. When you start doing these four things, you’ll begin to see steady growth in the traffic to your website. In today’s free Wealthy Web Writer article, you’ll find a clearcut roadmap that you can use to immediately start applying basic SEO principles to your website.

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    Use This Hidden Lead-Generation Device to WOW Your Web Clients

    When you sit down to write a direct-mail piece, you know that the headline and lead are 80% of the game. In the mail, your audience only sees your headline and lead once when they open the mail. In the online world, you’ve got many ways that a single article can reach your audience. Find out how to use three different headlines and two different leads to grab more attention online.

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    Roving Report: Three SEO Techniques That Don’t Work Anymore

    Bad SEO information hurts your clients, and hurts you, too. After all, how likely is it that a client would call you again after seeing her SEO rankings plummet? Not so much. That’s why it’s important to stay on top of current information about SEO, which is constantly changing. Learn about 3 SEO techniques that no longer work and what you can do instead.

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    3 SEO techniques that don’t work anymore (and what you can do instead.)

    [ November 14, 2011; 3:00 pm; ] Heather Lloyd-Martin joins us to reveal the SEO strategies that are working today… and what strategies have become a waste of time.

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    READ ALL ARTICLES IN THE SEO/SEM CATEGORY...
    AWAI’s 2012 Web Copywriting Intensive – Live in San Diego

    [ February 26, 2012 5:00 pm to February 29, 2012 2:00 pm. ] Check out this year’s speaker line-up for Wealthy Web Writer’s annual Web Intensive event.

    [ Read More → ]
    Expanding, Explaining, and Supporting Your Sales Argument

    Once you’ve created take a logically-organized argument, the next step is to start filling in the supporting and connecting copy. With the skeleton of your promotion in place, you need to elaborate on each sales point … explaining what it means … in some cases, showing how it benefits the prospect … proving it’s true … and then transitioning to the next point.

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    The Secret of Being a Good Conversationalist in Print

    Writing strong headlines and leads is important, but don’t overlook the importance of body copy. Body copy is where the real sales process takes place. It’s where all your research is compiled and organized in such a way that it keeps your prospect interested and engaged. Today, learn how you can become a more conversational writer.

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    Strategies You Can Use When Structuring Your Lead — Part 1

    When you’re writing sales copy whether it’s for a landing page, a website sales page, a video script, or an email promotion, you’ve got to have a strong lead. Without a strong lead, you’ll lose most of your readers right out of the gate. Read on to discover 10 proven ways you can structure your sales leads for better results.

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    How to Generate Fascinating and Intriguing Copy

    Love them or loathe them, you have to admit that fascinating human beings captivate us. Whether it’s Donald Trump, Betty White, Steve Jobs, Lady GaGa, or the cast of the Jersey Shore, we’re drawn to the larger-than-life symbols (for better or worse … ) of our society. Find out how you can use this fact to improve the persuasive copy you write for the web.

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    READ ALL ARTICLES IN THE B2B CATEGORY...
    AWAI’s 2012 Web Copywriting Intensive – Live in San Diego

    [ February 26, 2012 5:00 pm to February 29, 2012 2:00 pm. ] Check out this year’s speaker line-up for Wealthy Web Writer’s annual Web Intensive event.

    [ Read More → ]
    Social Media and the Mobile Web

    [ January 19, 2012; 3:00 pm; ] Find out what mobile marketing means for web writers and how it intersects with social media.

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    LinkedIn for Beginners: Go Pro with Your Social Media Presence

    [ December 15, 2011; 12:00 pm; ] Learn how to make the most effective use of everyone’s favorite professional networking platform, LinkedIn.

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    Google Plus – The New Social Media Tool You Should be Using

    Google Plus is Google’s latest foray into the social media realm. They’ve tried twice before, with Wave and with Buzz, neither one of which hit the mark. But with Plus, it looks as though they’ve created a product with some real traction. In a recent webinar event, Nick Usborne took a closer look at Google Plus. Find out in this Roving Report, what it means to you as a web writer.

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    The Impact of Google+ on Social Media

    [ October 25, 2011; 12:00 pm; ] Social Media Expert Nick Usborne takes a look at the impact of Google+ and offers suggestions for how best to use it – and how this change fits into your social media repertoire for your clients.

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    READ ALL ARTICLES IN THE SOCIAL MEDIA CATEGORY...
    The Secret Behind Crafting Powerful Subheads

    Far too many copywriters make the mistake of looking past subheads. Don’t do it. For several reasons, subheads are by far one of the most important elements of your body copy. Subheads draw your readers into the body of your copy and they reengage readers whose attention is beginning to want. Read on to find ways you can write better subheads.

    [ Read More → ]
    AWAI’s 2012 Web Copywriting Intensive – Live in San Diego

    [ February 26, 2012 5:00 pm to February 29, 2012 2:00 pm. ] Check out this year’s speaker line-up for Wealthy Web Writer’s annual Web Intensive event.

    [ Read More → ]
    Testing Tips and Triumphs: Subscription Path Optimization

    Get an inside look into the choices that go into planning a split test and see the real life results of a single split test in this case study. You’ll see first hand how a few simple changes can have a dramatic affect on the number of subscriptions a campaign gets. Plus, there are several takeaways you can begin applying to your own work.

    [ Read More → ]
    Expanding, Explaining, and Supporting Your Sales Argument

    Once you’ve created take a logically-organized argument, the next step is to start filling in the supporting and connecting copy. With the skeleton of your promotion in place, you need to elaborate on each sales point … explaining what it means … in some cases, showing how it benefits the prospect … proving it’s true … and then transitioning to the next point.

    [ Read More → ]
    Using Bullet-Proof Arguments in Your Body Copy

    Writing a promotion’s body copy can be likened to building a house. Before the workers can begin laying bricks and putting up trim and getting everything perfect and ready for someone to move in, they first have to get the materials on the jobsite and lay them out in a logical fashion. Learn how to arrange your research into an iron clad argument that increases conversions.

    [ Read More → ]

    READ ALL ARTICLES IN THE EMAIL CATEGORY...

    Build Your Business

    Making Money in Your Home Town: The Secret Profit Machine That’s Hiding on Your Local Main Street

    [ January 24, 2012; 3:00 pm; ] Jay White reveals a powerful, proven way to grow a lucrative income working with clients that are nearby.

    [ Read More → ]
    Roving Report: LinkedIn for Beginners

    LinkedIn’s real strength as a professional social media powerhouse is the quality of connections you can build. In this Roving Report find the steps you can take and the tools you can use to turn LinkedIn into a powerhouse marketing tool for your freelance web-writing business.

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    Roving Report: An Interview with Beth Erickson

    Beth Erickson is a writer, publisher and entrepreneur. In this recap of her recent Wealthy Web Writer interview, you’ll discover how to get creative, dig a little deeper and go the extra mile to make your projects really shine. Plus, Beth shares the hardest things about launching and Internet business and gives you her formula for overcoming the bumps in the road.

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    Email Marketing Can Make You a More Successful Web Writer

    As a web writer, one of the best things you can do to improve your skill is to practice. That may seem obvious, but how often do you actually do it? The most common excuse for not practicing is “I don’t know what to write.”
    Writing emails is a simple, straightforward way to practice your skills while also building your client base.

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    Roving Report: Proven Public Speaking Secrets

    In today’s busy world, web writers and their clients and prospects all suffer from information overload. It’s much harder now to stand out from the competition than it used to be in the halcyon days of direct-response copywriting, but there is one thing you can do to create expert status for yourself in a short period of time. Speak in public.

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    READ ALL ARTICLES IN THE GETTING CLIENTS CATEGORY...
    How and Where To Find A Quality Affiliate Product

    Ready to become an affiliate marketer? Before you build a website, before you start driving traffic … you need a product to promote. Find out what two things to use as a guide to picking a product you’ll love to sell. Plus, learn about different affiliate metrics and what they’ll mean to how you get paid.

    [ Read More → ]
    5 Ways Your Own Online Newspaper Can Help Your Web-Writing Business

    Paper.li is a free, online content curation service that that lets you publish the information you’re gathering in a newspaper format. Find out five ways you can use this service to build your business.

    [ Read More → ]
    How to Market Your Freelance Writing Website so That Potential Clients Find You and Fall Over Backward to Hire You

    A professional website is one of the most powerful marketing tools you can have. It builds your credibility, helps you make contacts, and gives you an automatic way to build and nurture relationships with both clients and prospects. Find out how to turn your website into a client magnet.

    [ Read More → ]
    Making Money in Your Home Town: The Secret Profit Machine That’s Hiding on Your Local Main Street

    [ January 24, 2012; 3:00 pm; ] Jay White reveals a powerful, proven way to grow a lucrative income working with clients that are nearby.

    [ Read More → ]
    Roving Report: LinkedIn for Beginners

    LinkedIn’s real strength as a professional social media powerhouse is the quality of connections you can build. In this Roving Report find the steps you can take and the tools you can use to turn LinkedIn into a powerhouse marketing tool for your freelance web-writing business.

    [ Read More → ]

    READ ALL ARTICLES IN THE MARKETING TIPS CATEGORY...
    Client Hero Habits for Web Writers

    [ January 31, 2012; 3:00 pm; ] Pam Foster shares habits you should develop that will help you work better with your clients.

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    How to Make and Use an Editorial Calendar

    Publishing. It’s something we should all be doing more of as web writers. Whether you’re publishing your own blog and website articles, promoting e-books, guest blogging, or creating marketing videos for YouTube, the more you publish, the easier you are to find online. But without a good system, regular publishing can seem like a daunting task. An editorial calendar can help.

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    To maximize your online copywriting income, broaden your skill set.

    One of Nick Usborne’s favorite pieces of advice for freelance online copywriters is to “expand the scope of the project.” When a client approaches you with a project, try asking for a bigger picture of their overall goals. You may discover several other pieces of the broader marketing campaign that could use your services. You get a happier client and bigger fees. See how to do this in today’s article.

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    Increase Your Value To Clients AND Boost Your Income With Website Shopping Cart Know-How

    As a web writer, you need to understand website shopping carts for two reasons. For starters, sooner or later, you’re likely to be called on to write website shopping cart copy for a client. The second reason is that you might launch your own e-commerce venture some day. Understanding how online shopping carts work brings you one step closer to that passive income stream.

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    Roving Report: Shine When You Present Your Next Proposal

    When it comes to landing clients, sometimes presenting a proposal is just part of the process. The time to prepare is before a prospect ever asks you for a proposal. In this Roving Report, review the highlights from Pam Foster’s recent event on presenting proposals with confidence. You’ll find it jam-packed with useful tips that will help you prepare your next proposal with ease.

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    READ ALL ARTICLES IN THE WORKING w/CLIENTS CATEGORY...
    How to Market Your Freelance Writing Website so That Potential Clients Find You and Fall Over Backward to Hire You

    A professional website is one of the most powerful marketing tools you can have. It builds your credibility, helps you make contacts, and gives you an automatic way to build and nurture relationships with both clients and prospects. Find out how to turn your website into a client magnet.

    [ Read More → ]
    Use Affiliate Marketing To Be Your Own Web-Writing Client

    One of the best ways to make money online is to become your own client. What I mean by this is that you create your own product and write your own copy selling it. However, you might not have your own product and that’s where today’s article comes in … It’s all about becoming your own client — even if you don’t have a product to sell.

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    How to build an effective freelance writing website that gets potential clients falling over backwards to hire you

    As a freelance writer, one of the best tools you have in your arsenal is a website that markets your services and talents to prospective clients — provided it’s done properly. However, a freelance writing website can also be one of your biggest challenges. Despite the challenges, a credible and convincing web presence for yourself is well worth it.

    [ Read More → ]
    Making Money in Your Home Town: The Secret Profit Machine That’s Hiding on Your Local Main Street

    [ January 24, 2012; 3:00 pm; ] Jay White reveals a powerful, proven way to grow a lucrative income working with clients that are nearby.

    [ Read More → ]
    How to Make and Use an Editorial Calendar

    Publishing. It’s something we should all be doing more of as web writers. Whether you’re publishing your own blog and website articles, promoting e-books, guest blogging, or creating marketing videos for YouTube, the more you publish, the easier you are to find online. But without a good system, regular publishing can seem like a daunting task. An editorial calendar can help.

    [ Read More → ]

    READ ALL ARTICLES IN THE BUSINESS BASICS CATEGORY...

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