Is SEO Marketing the Right Career for You?

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Discover if a career in SEO marketing is right for you. Search engine optimization (SEO) isn’t for everyone, but if you’re a copywriter wanting to work on the web, you’ll need to know a few things. SEO Copywriting is still a hot field, and getting bigger all the time. Learn to Write SEO Marketing Copy and [...] Read more »

PURLS – Personalized URLs Explained

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What's a quick way to dramatically increase web site conversion rates? It's called PURLS, and it stands for Personalized URLs. PURLS are used today by many Fortune 500 companies, but there's a way for even smaller companies to take advantage of this remarkable technology Read more »

SEO Marketing or PPC Marketing-Which is the Best Fit

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As a copywriter, which is better for driving traffic to a web site? SEO marketing or PPC marketing? Both are useful... SEO takes more time and money to get started, but can have better long-term results... PPC is better suited for certain applications... Read more »

Five Ways to Succeed as a Business Copywriter

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Learn why every copywriter doesn't want to write long-form sales letters, and what's so great about that... and why B2B copywriters have the opportunity to write a wide variety of informational and educational materials, and WHY B2B can be SO lucrative. Read more »