Specialization vs. Generalization — What Works For You?

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There is a constant running discussion in the copywriter’s realm over the question of specialization vs. generalization. There is not any one right answer, but there are some things you should consider on this topic when forming your long-term business plan. Discover some of the pros and cons of each and some of the 9 things to thing about as you decide whether you're a specialist or a generalist. Read more »

The 3-Ms Secret To Become a Copywriter, Fast

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Even though I knew I wanted to become a copywriter something was holding me back. Instead of going out and living that dream — and there was nothing to stop me — I clung to the safety of a full-time job. Finally I discovered three secrets that worked like magic and put me on the road to being a full-time copywriter within three months. Read more »

Staying Motivated: The Basis for Work and Life

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When you take steps to stay consistently motivated, you will learn new aspects about yourself that will help your writing. You will also have a positive and uplifting effect on others. But staying motivated isn't always as easy as it sounds. Fortunately, you can use a few techniques that will "trick" your brain into staying on track so you get more done and reach your goals faster. Read more »

The Reality Blog: Sail Past The Hardest Two Steps in Launching Your Website

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Competing in the Reality Blog Challenge to get your website up and rocking? Dive into the two new steps: site design and getting testimonials. Mindy walks you through picking the approach to web design that will work best for you and she provides you with a proven way to get over the mental hurdles most copywriters face when going after testimonials. Read more »

The “Quick Tip Trick” To PPC Magic

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Today's prospect is inundated with advertising and other powerful demands for their attention. Discover Roy Furr's secret tool for cutting through all the clutter increasing PPC ad response and conversions. This simple trick is so straightforward you can implement it within and hour and it can easily increase your response rates by 50 percent, 60 percent or more. Read more »

Roving Report: A New Take on Breaking Into Copywriting

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In this Roving Report, get an inside look at the highlights of Rebecca's recent interview with James Chartrand, a well-known web copywriter, blogger, and online entrepreneur who isn't afraid to innovate and stir up a little controversy. James shares the secrets to her success and several tricks you can use to boost your productivity. Read more »

Getting Clients When You’re Just Starting Out

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[ July 27, 2010; 3:00 pm; ] Discover how you can land your first client...the basicas of working with new clients... and how to offer guidance that they'll value and appreciate from successful copywriter Pam Foster during this special teleconference. Read more »