The Reality Blog: How To Take A “Sick” Day As A Freelancer

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Working when sick

Can you take a sick day as a freelancer? There’s some debate about how and when you should do that. Lots of freelancers hesitate to call in sick to their clients for fear of looking bad. Mindy shares her own recent experience along with three things she’ll do the next time she has to take a day off. See if you agree, or offer suggestions. Read more »

Keywords are “Key” to Boosting Your Website Rankings

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Keyword Research

If you're not using keywords to write your content, then you're fighting a losing battle in the SEO wars. Using keywords is like getting into your target audience's head and learning their language. The search engines will reward you by ranking your site higher. Your visitors will love you because you “get” them. It's a win-win. Read more »

The Reality Blog: The Money Trick Is In The “Ask”

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money_raining_on_bench

Find out how gratitude can rob you of wealth and how a simple shift in perspective can turn this problem around. Mindy talks about challenges she’s had with asking for more work, then shares the solution she came up with — a solution that’s translated to thousands of dollars in new projects. Read more »

DRIP, DRIP, DRIP … How To Increase Sales, Every Time

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money_making_online

One of the things I've built my reputation on is ideas. Bringing to my clients ideas that have a good chance of increasing sales and growing their businesses. It gets me way more respect than the strength of my copy alone. And more projects, too. Today, I'm going to give you one idea that pretty much always increases sales for your clients Read more »

Read This Article Now and Write Better Headlines Immediately!

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writing headlines for the web

According to David Ogilvy five times as many people will read your headline as will read your copy. So what can you do to make sure your headline is doing the heavy lifting it needs to? Today John shows you three ways you can instantly start writing stronger headlines and gives you two powerful insights into what makes a headline work. Read more »

The Reality Blog: Are You A Web-Bodybuilder Or Tri-Athlete?

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plan_coming_together

Are you a web bodybuilder or a tri-athlete? Today, Mindy compares the two, along with the similarities both sports have to our careers as web-writers. Discover which type of "athlete" you currently are and make sure you’re doing the key things she mentions to accelerate your writing career forward while still keeping your eyes on your long-term goal. Read more »