Kellie Craft’s article on QR codes in today’s Wealthy Web Writer has me hopping with excitement.
That’s because she’s the first to spell out the importance of QR codes to me. Maybe I’ve been walking around blind, but I hadn’t realized the impact these codes could have on our web-writing businesses.
I’ve seen the codes, to be sure, but hadn’t attached any significance. Now that Kellie has explained how they work and what they can be used for, I’m seeing them everywhere.
I guess it’s like Bob Bly always says, where it takes several “exposures” to one thing before you really start to notice it (there’s your quick lesson in the value of consistent marketing!).
Let’s Give It A Whirl!
Okay, so I went to the URL Kellie recommended and made my own QR code:
If you scan it, you’ll find my contact information. I scanned it with my own smartphone and voilà! One neat little package of all my professional information.
Of course, this assumes you have a Smartphone. In my opinion, you don’t need a smartphone to be a successful web writer. BUT, if you have the option, I think it’s a worthy investment because it improves your ability to connect with and respond to clients and web-writing projects.
How To Make QR Codes Work For You
I think the immediate value QR codes give web writers comes in the easy-exchange of contact information. Not a lot of people collect business cards anymore. If they do, many of them just scan the contact info.
QR codes make it that much easier for someone to receive, retain, and search for your contact info.
Plus, they make you look ultra web-savvy, which is a great way to bump up your credibility as a web writer.
You could also use a QR code to “digitize” your elevator-pitch, or to share the URL for your own lead-generating website. Sheesh, the possibilities are endless!
Just make sure your QR codes always lead to something targeted or of obvious value. A useful approach is to pose the “What’s in it for me?” question from the client viewpoint. As in, what benefit do they get from the information your QR code shares?
I think I’ll “qurify” my websites to see what value that brings. I’ll keep you posted. In the meantime, I encourage you to launch your own QR experiment … post your results below, okay?
Have a great week of web writing!
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