Roving Report: Making Money in Your Hometown

As a Wealthy Web Writer, you’re familiar with the huge online market for writing autoresponders and emails. But, did you know there’s a burgeoning opportunity for good email writers right in your own backyard?

Jay White has been a successful email and autoresponder copywriter for years. He’s created autoresponders for well-known Internet marketers like Jeff Walker and Alex Mandossian, and he’s even created an AWAI program to teach others how to do it.

His Autoresponder Apprentice program is geared toward web writers who want to market to online businesses, but there’s another lucrative source of email business closer to home.

On January 24, Jay explained this market and how to go after it to a group of Wealthy Web Writers. You can hear the entire webinar HERE.

Local businesses in your community need your help. They need a steady stream of paying customers to walk through their doors, and email is a great way to drive that foot traffic.

How do you approach a local brick-and-mortar business?

Jay advises that you start with the easiest ones first.

Pick the Low-Hanging Fruit

Start with local businesses that already have some sort of a web presence. Maybe it’s an actual website, or maybe they just have a listing on a business page.

You can find those businesses — ones who’ve already shown some awareness that they need to be findable online — by doing a Google search for your location.

Choose five businesses to start with. Select businesses in niches that you’re knowledgeable or passionate about. And stick with the local businesses — no chain stores or big box stores. (Their marketing is all handled from headquarters.)

Determine whether they already have a follow-up system in place. If they have a website with an email opt-in, that’s an indication they already understand the value of email as a marketing tool.

Once you’ve identified your five businesses, set up meetings with the decision makers. Keep in mind that these people are busy, and they probably wear several hats so their time is very valuable. Offer to chat over coffee or lunch.

Find out how their follow-ups are doing for them. Are they getting the results they want? Then, sell them on your skills. If you’ve got samples and results from other campaigns, share them.