I don’t know if the same things drew you to web writing as drew me. I know for me, the opportunity to work in a lucrative industry that gives me the opportunity to flex my creative muscles was an ideal balance.
Being creative is a big part of being a successful web writer. It’s how you write stuff — blog entries, articles, promotions, email messages — that’s not boring. Nobody wants to read boring copy, no matter how informative it is.
They want to read copy that gets them excited or laughing or feeling moved. And to do that, you need to be creative … you need to be able to draw unexpected connections and use surprising turns of phrase. You need to write so your reader can read your words effortlessly, allowing the ideas and mental pictures you create to take over.
Your creativity is something you need to feed regularly, otherwise sooner or later, you’ll feel like you’ve run out of ideas. So today, I’m going to share three of my favorite, easy-to-implement creativity boosters I use to keep the words flowing …
Get Silly: Every once in while when you’re in a social situation, imagine something crazy you could do and try to picture how everyone in the room would react. Careful with this one — you might give yourself the giggles and then it’s hard to explain why you’re laughing. But this is a great way to sharpen your creative edge.
Read: I said these were easy to implement … not original. Yes, you’ve heard that reading will feed your creativity. You’ve heard it over and over. And that’s because it’s true. Find stories you get addicted to, books you can’t wait to curl up with, reading that makes you want to take a day off of work. And read them. They’ll fill you with ideas along with that creative sort of energy you just feel in your gut — that energy that makes you feel like there’s nothing you can’t do.
Ad Swap: Whenever you see an effective advertisement, whether it’s a commercial, a print ad, an email promotion, or an online banner, try to take the principles the ad is using and apply them to your own niche. Sometimes the results will be unexpected and great and sometimes they’ll be a little bizarre. Either way, you’ll be honing your ability to draw new connections, and that works your creative muscles.
Your creativity is one of the most valuable tools in your writing arsenal. So get in the habit of feeding your creativity. It’s fun and it will make you a better writer.
New on the Site
Do you ever get a case of the motivational blahs? It happens to everyone sooner or later. Use these six motivational tips from Wealthy Web Writer Platinum member, Mark Harrington, to help you get back on track.
Then, make sure you read John Torre’s latest post. This week, John shares eight important strategies you can use to write more powerful email messages.
Social media has changed the face of marketing, but direct-response techniques still play an important role. Read Jen Phillips April’s article that shows you three ways you can use direct response on Facebook.
Mark Your Calendars
The Web Intensive Live Blog begins today! Join me as I bring you real-time updates from the experts on the ground in Austin. And, send me your questions … I’ll track down answers straight from the source.
With all the excitement of the Intensive, it seemed like the perfect time to share a previously recorded webinar event. Nick Usborne shows you real-life examples of successful social media strategies that small businesses are using.
Around the Web
Some of my favorite picks from around the Internet this week …
“Keywords not provided” is becoming a more common result when you look at your Google Analytics metrics. Read up on how best to deal with flying blind when it comes to keywords.
Clean copy or clunky copy? Take a look at Michael Fortin’s insights into what works better.
Put your finger on the pulse of pop culture. Mashable shares nine mobile applications you can use to discover new things from great new restaurants to the hit new song that isn’t a hit yet. There’s even an app to introduce you to nearby people that have common interests.
Learn how to present your expertise in a humble (read that “attractive”) way. If you’re uncomfortable bragging about your expertise, Write to Done gives you another option.
Content marketing may be shifting from more to more in-depth. Find out how this might affect you and your clients.
That’s all for now. Make it a great week.