15 Minutes to Fame: Hard Decisions

I had to make a hard decision this week … one of those decisions that didn’t have an appealing choice, but that demanded action of some kind.

Hard decisions are often fraught with emotion, and part of the reason they’re so difficult is that we worry we’ll regret whatever choice we make later or that it will have consequences we didn’t anticipate.

You’ll face these kinds of decisions sometimes in your web-writing life. So today, I thought I’d share some tips on dealing with hard choices.

First, consider all your options. Get a little creative in your thinking. You might come up with a solution that seems a little bit out there, but is actually better than the obvious one.

Next, weigh the risks and benefits. When you’re faced with a hard choice, it’s usually hard because all the options have something about them that’s unappealing. Think through each option and consider the risks of choosing that course. Weigh those risks against the benefits. This step can sometimes reveal that even though a choice has few benefits, the risks of not making it are so high that it becomes the most reasonable decision.

Ask yourself, “Do I know the right thing to do here?” We’re all human. And that means sometimes we have a hard time being honest with ourselves. Setting everything else aside, is there a choice you know is the right one that you’re avoiding because it’s also unpleasant? If that’s the case, take a deep breath and do what you know you need to do.

Finally, if you’re still uncertain, trust your gut. When it comes to making big decisions, you have a lot of life experience that doesn’t necessarily present itself in your analysis of the situation. But it can give you an instinct about what you’re dealing with. If you can’t come to a conclusion logically, then your instincts will usually steer you in the right direction.

Hard decisions are … well, they’re hard. But you will get through them and following the steps here will help you come away with fewer regrets and better peace of mind.

New on the Site

This week, enjoy the highlights from the webinar event, Find Your Web Writing Tipping Point. In this report, you’ll discover a blueprint you can use to get organized and start attracting clients.

Also, don’t miss Kathryn Aragon’s article on a clause you should always have in your writing contracts. This information can keep you from getting burned if a client ever decides not to pay you for your work.

And also, check out new contributor Ronald Gaiser’s article on working with start-up companies. Start-ups can be a big opportunity for web writers and they have a serious need for your services.

On the Calendar

Coming up on February 13th, don’t miss our live webinar on Digging Deeper for Bigger Benefits. In this webinar, I’ll go over the most important part of a web writer’s research — uncovering the benefits that really resonate with your audience.

Then on February 17th, we’ll be kicking off the Web Intensive Live Blog. If you can’t join us is Austin, the Live Blog with give you a taste of the excitement with real-time, on-the-ground reporting.

Around the Web

Don’t miss some of these great reads from around the Web …

I love this take on word counts over at Write to Done. Word counts are meaningless if you’re not creating value. Click here to read more — it’s really worth checking out.

Over at Copyblogger, I highly recommend this read on content marketing and branding and how the two are becoming synonymous.

Problogger shares seven easy ways you can make your blog more robust without doing a lot of extra work.

SEOmoz shares 96 different ways you can boost your site’s SEO in under an hour. That’s right … 96!

Finally, Zen to Done shares a short guide on doing less. In this day and age of hyper-productivity, you might find this approach refreshing.

That’s all for now. Make it a great week!

 

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