Top 10 Reasons Why You Should Create Your Own Infographic

By now, I’m sure you’ve seen an infographic online. In fact, I’ll even bet you’ve shared one (or two, or three) too. That’s because good designers have included great information, and made complex data clear and easy to understand. They’ve also made them easy to share.

You can find infographics on topics ranging from the serious (Home Workers Infographic from US Census Bureau) to the silly (How Cats and Bacon Rule the Internet).

If you’re looking to create an infographic for your own business, or for one of your clients, keep these reasons in mind and you’ll have a rockin’, sharable infographic that will be shared EVERYWHERE.

Top 10 Reasons Why You Should Create Your Own Infographic

  1. They’re easy to scan. 60% of people are visual learners, so encourage this through your infographics.

  2. They’re easier than ever to create, thanks to online tools like Easel.ly and Visual.ly.

  3. They look compelling and are addictive when filled with great content.

  4. They’re easily sharable if you include an embed code on the original appearance, as well as in the infographic itself.

  5. The viral possibilities are endless: Twitter, Facebook, Pinterest, LinkedIn, links to guest posts, links through other sponsored posts, appearance on Reddit, etc. The embed code ensures that it’ll get shared every possible way.

  6. Generate brand awareness for yourself and/or the company the infographic is for. It’s free advertising, so use it!

  7. Increase traffic to your site. Sharing + links = more traffic for you. Not only do you cash in from those people who share it directly, but if you use the infographic submission sites that are out there, you’ll increase your traffic to non-traditional audiences. A quick search online yields a whole list of sites you can submit to, so do some research and start submitting.

  8. Make a boring topic more exciting. For example, create a How-to infographic on your topic, like this one on landscaping with edible plants.

  9. You’ll see an increase in your SEO numbers because of these external links. The more natural external links your infographic has, the better your SEO and SERP will be. (Remember, we’re talking about “natural” and “organic” external links, ones that have been generated by actual people sharing your infographic, and not any automated external linking.)

  10. Use them in other marketing campaigns: print up as a leave-behind for salespeople or to use at your next trade show. Infographics are inherent multitaskers.

Think it’s hard to create one? Check out the one I created for this article on Easel.ly:

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easel.ly

And this is a pretty basic one too. If you’ve got any graphic design flair, or know of a good graphic designer, you can create a ROCKIN’ infographic for your business.

Have you created one for your business? Link to it below and let’s check it out!

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Julia Borgini helps Geeks sell more stuff. I write engaging website content for technology companies, making it easier for their salespeople to close business.

About Julia Borgini

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5 Responses to “Top 10 Reasons Why You Should Create Your Own Infographic”

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  1. Karen Dobos says:

    Great article, Julia. I’ve been wanting to learn more about creating infographics.

    People remember more with visuals. Infographics go way beyond the old pie and bar charts. And what better way to help lighten up what could be an otherwise dry subject. Providing useful visuals of how a product works and include ROI with time savings, all in one pic. Sharing makes them even more effective.

    Cats rule
    I’m accidentally owned by what was once a wild cat and really? Isn’t everything better with bacon?

  2. Brian Kerr says:

    I’ve been studying infographics for a couple months. Check this out:

    http://www.fastcodesign.com/1673113/the-difference-between-infographics-and-their-simpler-cousins

    True infographics take the pie chart a step further by visually communicating and comparing data. One of my favorites:

    http://columnfivemedia.com/work-items/sonos-infographic-the-infamous-van-halen-tour-rider/

    While similar in visual style, a nicely designed top ten list might more accurately be referred to as a “digital poster”. Both are great tools, but I think it’s worth it to understand how they differ.

    I also think small illustrations like the funnel design on Mindy Tyson-McHorse’s piece last month are worth studying and putting into practice. The graphic summarizes the entire story and can be digested by the reader in two seconds.

    http://www.wealthywebwriter.com/2013/07/online-sales-funnel/

    The book “Infographics: The Power of Visual Storytelling” has several good examples of infographics. I’ve had it checked out from the library for months.

  3. Might have to try an infographic for my next blog post! Thanks for the post, Julia :-)

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