I spent this last week in California’s Sonoma Valley working with a client on a new package they’re planning to launch in the next few months.
It was great to get to sit down face-to-face and bounce around ideas. In a collaborative environment where everyone is working toward the same goal, your ideas tend to feed off of each other and you come up with some pretty brilliant angles.
One of the risks of being a freelancer is missing out on this type of collaborative work. Some businesses that work with freelancers are set up to encourage collaboration, but on many projects, you might feel like you’re working in a vacuum.
That’s unfortunate because collaboration provides a lot of benefits:
- It challenges you to be more creative in your thinking.
- It gives you the benefit of having another person’s (or many others) insights from the ground up.
- You recognize problems sooner.
- It helps build good working relationships.
- It helps you stick to deadlines.
- And it can be a lot of fun.
If you haven’t collaborated on a project lately, maybe it’s time to look into bringing some collaboration into your writer’s life. Try one of these approaches for building collaborative relationships.
The person closest to the project: When you write on a project, you become intimately involved in the project. Sometimes you can forget that there are others who are just as invested as you in the project’s success. Think about whom you will be working with in the later stages of the project, and request to bring in their input sooner. Maybe this is a creative director. Maybe it’s a web designer. It could be the company owner. Setting up a meeting or two early on in the project to work through ideas can be very productive.
Partner up: If you’d like to do more collaborative writing on just about every project, consider partnering up with another web writer who is at a similar stage in their business to you. You should both have about the same client load and charge similar rates. Instead of going it alone, you can agree to work through the beginning stages of projects together. This could be as easy as a single brainstorming session for each project either of you lands that’s above a certain size. You could also arrange to review each other’s work before submission to a client.
Collaboration will make you a stronger writer and help you build beneficial relationships, so don’t overlook opportunities to work with other writers and marketers on your projects.
New on the Site
Don’t miss our latest Roving Report. Inside, you’ll find six powerful tips that will help you become a better writer for cause marketing campaigns. Don’t worry if you’re not familiar with cause marketing campaigns — you’ll find an overview in here, too.
The layout and structure of your website is critical to your online marketing success. So, make sure you read John Torre’s post about what to consider when mapping out your website or planning a website for a client.
Setting up retainer agreements with your clients is a great way to stabilize your income and grow your business. In her September Reality Blog, Christina Gillick delves into her strategies for landing retainer clients.
Mark Your Calendars
This Thursday, I hope you’ll join me for a webinar on launching your freelance business even if you’re feeling too scared to get started. Fear is a common reason that freelance web writers put off starting their businesses. In this webinar, I give you strategies to recognize and overcome your fears, so you can get started anyway.
Then on September 25th, join Marketing Metrics expert Jean Baliko as she explores how to read and interpret common Google analytics so you can track the results of your campaigns, make adjustments, and grow your success … as well as add value to the services you offer your clients.
Around the Web
Do you know what web presence optimization is? If not, it’s a term you’ll want to learn. As more and more companies are noticing a decline in their search engine traffic, they’re starting to focus on optimizing their websites to attract traffic from more sources. This article on Webbiquity gives you a good primer on WPO.
If you’re a Business-to-Business writer, one thing you always have to remember is that you’re writing to people. This article provides two good ways to make sure your writing is people-focused.
Five excellent copywriting rules you should be following.
Want more social media traffic? Try these 10 tips to help you bring more traffic to your site from social media networks.
It’s a natural instinct not to link away from your blog, but if you aren’t linking out, you may be hurting your success. Read these six reasons why you should consider linking out.
That’s all for now. Make it a great week!
P.S. Writing e-letters is a great specialty for freelance web writers. You develop lasting client relationships and predictable income while writing about really interesting topics. If you’d like to learn more about how you can become a well-paid e-letter writer, just click here.