15 Minutes to Fame: Bootcamp and the Big Idea

This year was my third Bootcamp. It’s fascinating to me how different this event is year to year. After a couple of years, you might think, “Been there, done that” would apply, but that’s just not the case.

When you go to Bootcamp, lots of great things happen:

  • You learn a lot. Even if you already know a lot, you learn even more. And you sometimes have something you already know brought home to you in a new and very powerful way.
  • You get motivated. Finding a way to stoke your motivational fires on a day-to-day basis is important for success. Reading through your goals each day is one way. Creating a vision board is another. But in addition to daily motivation, it’s good — really good — to infuse yourself with a bigger jolt of motivational energy from time to time. I don’t think I’ve ever had a more motivational experience than Bootcamp.
  • You make connections. With other writers and with people looking for writers. You get to share ideas, discuss them, build on them, and sometimes they grow into something really brilliant.

Every year, I come away with something new. This year, the theme seemed to be centered around ideas, both big and small.

These are a few of my favorite thoughts from Bootcamp on the topic of ideas:

  • Big Ideas are almost always the product of research. You don’t sit quietly and think until a Big Idea strikes you. You read and read and read some more until you find something that sparks a Big Idea.
  • A good strategy for developing a Big Idea that will work in sales copy is to take two familiar ideas and combine them in an unexpected way.
  • Big Ideas can give your business a big boost, but it’s medium and small ideas that will keep it going day-to-day. So, don’t throw out your small ideas. Save them and use them in between the big ones.
  • Executing Big Ideas in your copy requires both an understanding of the copywriting structures and formulas that work and a spark that is specific and individual to you.

New This Week

In Jim Wright’s latest Reality Blog, he talks about the importance of investing in your business. He makes some excellent points about marketing and training and how important they are to your success.

Google has made some recent changes to how it ranks web pages including a new preference for in-depth content. Find out what this means to you as a web writer and how it can help you build your business.

In another Google-centric article, Susanna Perkins explores seven different ways you can use Google Plus to help you build an audience for your web-writing business. Excellent advice in this one.

Mark Your Calendars

Join me on Thursday for a fast-paced, informative event about the tools and tricks you can use to become a better researcher. The research phase of any project is crucial. Doing better research can help you create more effective copy, which will build your status as a writer.

Then, next week, don’t miss out on our next live Member Update. I’ll dig a little deeper into some of the most important lessons from Bootcamp. And we’ll cover highlights of the site as well. Details for this event will be posted shortly.

Around the Web

Get a look at how an absurd social media campaign can be wildly successful.

Nick Usborne talks about how NOT to put your readers to sleep when writing online copy.

This is a quick, down-and-dirty guide to making sure you’re creating SEO-friendly copy.

From Heather Lloyd-Martin: seven call-to-action techniques that are proven to work.

And finally, don’t miss this piece about Google’s Hummingbird update from Copyblogger. This is stuff you need to know.

That’s all for now. Make it a great week!

Sincerely,

Heather Robson

P.S. If you weren’t able to attend Bootcamp, you can still get a fully immersive, inside look at all the action. Bootcamp on Demand is all you need. You’ll get to sit in on nearly every session, catching every tip shared by every expert. And you can do it for a fraction of the price it would have cost for you to attend live.

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