15 Minutes to Fame: Coming From Behind

Some days go more smoothly than you thought possible. And some days are a bit rough.

The same is true for weeks. A rough week can leave you scrambling to catch up. Sometimes you feel so far behind, you aren’t certain how you’re ever going to get even again.

Yes, I’m speaking from experience. This past month has been a little bit dicey.

I had a hard drive crash. I lost work. Not much, but that’s always frustrating. (Friendly reminder … back up your files every day.)

I got sick.

I got to travel to Web Intensive, which was so good, but also took a week out of my usual work schedule.

I started to get caught up. And then my computer died.

I’m on a new machine now. But there’s a lot of work I wanted to already have done by this point. When you’re a web writer, there will simply be times that you have to come from behind. Even if you’re more organized than me (which I hope you are!), from time to time, you’ll have things that are out of your control affect your schedule.

But catching up is possible. You just have to have a plan for doing it.

Here’s my plan in three easy steps. With this, I’ll be caught up and working ahead by the end of the week.

  • Prioritize: When you’re playing catch up, it’s easiest to work on specific projects for longer blocks of time. Figure out your top priorities and block time to bring those projects even with where you want to be.
  • Shift: Look for things you can shift in your normal schedule to add more time to your workweek. A couple of extra blocks of time can make all the difference in getting caught up. For example, I put two or three blocks of time into my own marketing each week. This week, since I’m behind, I’m shifting those to the weekend, and using the time that opens up to get caught up during the week.
  • Communicate: If you stay in regular touch with your clients, you have a good idea of which deadlines need to hold hard and fast and which have some give in them. If you can, talk to your client about those deadlines with give and maybe move them back a day or two.

Falling behind is never fun, but it happens to all of us at one time or another. Recovery is simply a matter of doing the hard work of getting caught up in the smartest way possible.

I’d love to hear your own strategy for coming from behind. Share in the comments.

New This Week

Conducting a survey can be useful in a lot of ways. As a web writer, you can use surveys to find out what your target audience is thinking, what questions they have, and what they’d like more of. That kind of information can help you plan your marketing, develop new products, and connect with your audience better. Find out an easy way to do surveys in this Tech Corner article from Jim Wright.

As a Wealthy Web Writer, you know plenty about keywords and how to use prominent search engines and subscription tools to find the keywords and phrases you want to optimize your copy around. But you might be overlooking one of the most powerful research tools that is right at your fingertips.

Finally, don’t miss out on John Torre’s latest blog post. He shares how to get at the heart of the features and benefits of a product, so you make an emotional connection with your reader.

Mark Your Calendars

Join me tomorrow for your next live monthly webinar. This monthly event is just for Platinum members. This month, I’ll look at an easy way to break bad habits, hot new content on Wealthy Web Writer, exciting events that are coming up, and much more.

Around the Web

If you’re hemming and hawing about starting a blog, read this post to help you get in the right mindset … and then get going.

Check out this simple, straightforward plan for small businesses that want to use social media.

Then whip your Twitter presence into shape with these 10 tips.

This is an older post, but a fun look at writing SEO copy with a little help from Mr. Spock. If you’re a Trekkie, you’ll love this.

That’s all for now.

Make it a great week!

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