15 Minutes to Fame: Time Inflation


time_under_magnifying_glassSoccer season is gearing up, so you know what that means … get ready for soccer-inspired lessons about web writing. Not every week, I promise, but there’s bound to be at least a couple coming your way in the next eight weeks.

Including this one.

So, when your kids play soccer together eight weeks every fall and every spring, over the course of three years you make some pretty good friends among your fellow parents.

Some of my favorite people have kids on my daughter’s soccer team. A half dozen of us go out for drinks and appetizers at least every other month — whether soccer season is on or not.

This last week was spring break, and one of my soccer-mom friends decided we needed to do something fun. On Tuesday, she sent out an email suggesting a post-practice barbeque after practice the next day. I thought she was crazy. There’s no way to pull together a barbeque for 14 families in the course of 24 hours, right?


Everybody came. We all pitched in. We ate. We talked. The kids played tag. A fun time was had by all.

Here’s the thing. If the barbeque had been my idea, it never would have happened. I would have talked myself out of sending that email because pulling together a gathering for 40-plus people seems like an undertaking that would require more time.

How often do I put things off because the perceived time investment is just too much? Pretty danged often, I’m embarrassed to admit. This happens in my business when it comes to launching new products or services. Sometimes an inflated idea of the time investment causes me to put projects off. I know from many conversations with web writers and from reading the blogs of many freelancers that I’m definitely not alone.

If this all sounds familiar, my challenge to you today is to start things anyway, even if you don’t think you can finish when you’d like to.

Sometimes you’ll be right, and you won’t hit your self-determined deadline. And when that happens, if there are other people involved, you’ll have to explain what happened, which isn’t fun.

But more often than not, you’ll discover you can do a whole lot more than you thought in the time you have. So, stop missing out! Jump in with both feet and see what happens.

New on the Site

Writer’s block strikes every freelancer sooner or later. If you’re struggling with getting words on the page, check out this piece from Platinum member Dana Zarcone with seven different ways you can beat writer’s block.

Email marketing is one of the highest demand fields a web writer can get into. If you’re interested in writing for the email market, then you should look at this post with answers to top questions about breaking into this field.

Finally, you don’t want to miss Jim Wright’s most recent Reality Blog. Being a productive and successful writer isn’t just about the words you put on the page. Jim looks at other factors that affect your success.

Mark Your Calendars

Join me this Friday for a live webinar just for members. We’ll be looking at different types of motivation, along with must-read content on the site. Plus, we’ll wrap up with a live Q&A focused on your questions about freelance web-writing success. Don’t miss it.

Then on April 8th, join Wealthy Web Writer for a live interview with Joshua Boswell. Joshua is going to share some of his top tips for maximizing your profit potential with each client.

And on April 16th, Pam Foster is joining us to discuss how she has structured her business, what works for her, and the most important decisions she’s made to get where she is. Don’t miss this conversation on web-writing business models.

Around the Web

Twitter can be a great way to connect with people who are influencers in your industry, but how do you go about approaching people without being a pest? This post on Mashable provides a good strategy.

One way to keep your website visitors engaged is to make sure they don’t run into any dead ends. Learn about the most common website dead ends and how you can fix them.

More on how and why to use guest blogging. Just because it’s not a viable SEO strategy anymore doesn’t mean it can’t bring you big benefits.

This is a very informative piece about how PR and SEO intersect. Definitely worth the read.

Finally, give this article a read and uncover three questions you can use to get greater clarity about what you want and how to get there.

That’s all for now. Make it a great week.

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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