Roving Report: The 7 Biggest FAQs About Email Copywriting

Vintage typewriter (Photo/John Froschauer), email symbol

Old typewriterEmail copywriting is a growing opportunity for web writers.

Jay White collected the seven questions he hears most frequently about the field and shared the answers with a group of Wealthy Web Writers.

Jay is a highly experienced email and autoresponder copywriter. After writing short-form copy for radio commercials and catalogs, Jay wasn’t interested in writing long-form copy. He found that emails and autoresponders were a perfect fit for him.

He’s enthusiastic and generous about sharing his knowledge with others, and genuinely wants other web writers to succeed in the specialty he loves.

He’s the author of the Email Copy Made Easy program and has helped many web writers become successful in email and autoresponder copywriting.

If you thought copywriting was all about long-form copy, and that’s not your thing, you’ll enjoy writing emails, Jay told us. Email is shorter and snappier. “This is one-off stuff. It’s fun, and I love it,” he explained.

You can view the entire webinar HERE.

#1. Is Email Copywriting a Big Opportunity?

Here are some statistics Jay unearthed recently:

  • Last year, 838 billion email marketing messages were sent. That’s not 838 billion total emails — that’s 838 billion marketing emails.

  • 91% of consumers check their email at least once a day.

  • 74% of consumers prefer hearing from companies by email rather than another medium.

  • 66% of consumers have bought something online as a result of an email marketing message.

  • According to the DMA (Direct Marketing Association), email marketing has an ROI of 4,300%.

Who do you think writes all of those 838 billion email marketing messages? (Hint — it’s not Jay.) There’s lots of room for new writers in this expanding specialty.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.


  • Susanna, as usual, provides a clear and useful summary of material shared by her sources. Thank you, Susanna!

  • Great article. I’m currently a “student” of the “Email Copy Made Easy” program, and this article really outlines why the program, and Jay, are such great resources for those who wish to break into copywriting quickly.

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