One of the best things about being a freelance copywriter is that you get to pick which clients you want to work with. If you’ve taken any of the programs offered by AWAI, or even just browsed through the Wealthy Web Writer Archives, you know there are several things you should be doing to expand your client base and make more money. Topping the list is to select a niche. Next, select a handful of “dream clients” within that niche and begin marketing your services.
But what if it doesn’t work?
What if you’ve tried Spec Assignments, connected on social media, sent a self-promo package … what if you’ve done all the right things and have heard nothing back? Do you just give up and move on to another company? Decide that copywriting just doesn’t work for you? The answer, of course, is no!
I’m about to share with you a little-known, but incredibly effective technique I learned in my days as a face-to-face salesperson to get appointments with tough, unresponsive (but potentially very profitable) prospects. It’s an email marketing strategy you can use as a last-ditch, “Hail Mary” effort to land your dream clients. It’s called the Circle of Influence.
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