PPC (Pay-Per-Click) advertising is a great — and growing — opportunity for any new or experienced web writer.
- If you’re new to web writing, you can start in PPC and position yourself as an expert now.
- If you’re an experienced web writer, you can add PPC to your current services to increase your project fees and/or secure retainer deals.
In this comprehensive tutorial, you’ll find articles, webinars, real-world examples, and how-to videos showing you exactly how to master Pay-Per-Click marketing.
You’ll learn everything from finding the best keywords to setting up ad accounts to writing results-oriented campaigns to testing, tracking, and more.
Christina Gillick walks you step-by-step through the entire process of using PPC marketing.
By the time you complete this tutorial, you’ll be ready to start using PPC campaigns in your own marketing … and it won’t be long after that before you’re confident offering these services to your clients.
Let’s get started!
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