The week after Bootcamp, I send you my favorite three takeaways.
So in keeping with tradition, I’ve gathered my post-Bootcamp thoughts together, so I can share my top lessons with you. These are things I think any freelance web writer can use to build their success.
Learn Everything You Can and Then Make Your Own System: Two of my favorite speakers this year were Richard Armstrong and Carline Anglade-Cole. They are both funny in very different ways. They are both brilliant. And they are both so generous with their knowledge. This year, they both gave copywriters an inside look into how they work. Richard is a meticulous planner, and his system for gathering his research and using it to build a promotion is very detailed. And he gets great results. Carline’s system is more free-flowing, guided more by instinct than a strict structure. And she also gets brilliant results.
I thought this was great because it means that whatever process works for you is the process you should use. It’s important to listen and learn — especially from successful people like Richard and Carline — but it’s also important to do a little experimenting on your own so you can figure out what works best for you.
It’s Normal to Have Hit-the-Wall Moments: Mike Palmer talked about the psychological journey of learning a new skill. When you first discover the skill, you’re excited and optimistic and confident. And then you start working on it and it doesn’t come as fast or as easily as you had envisioned. You get frustrated. A lot of writers feel, when they hit this frustrated stage, like they’re alone, that it’s something wrong with them. But they’re not alone, and there’s nothing wrong. This is totally naturally. Push through and you’ll come out feeling optimistic again and also confident in what you’ve learned.
Strive to Be Disruptive: Both John Carlton and Clayton Makepeace talked about the power of disruption. Basically, when you’re writing something — particularly a promotional piece — you want to come up with ways to do things your reader doesn’t expect. Your headline, your guarantee, your offer, your delivery method … what can you do that’s innovative and unexpected and that either delights your reader or gets him to break into a cold sweat? That’s what’s going to grab your reader. Clayton summed it up like this, “You can’t bore your reader into buying from you.”
So there you have it. Three powerful takeaways from Bootcamp. If you apply them to your writing and to your freelance business, they will make you more successful. (For more from Bootcamp, check out my Live Blog coverage from last week. You can find that right here.)
New on the Site
When it comes to social media, you want to be sure what you send is reaching your audience. And that is all about timing. Learn how to time your tweets for the best results in our latest Tech Corner from Julia Borgini.
Setting clear, specific, measurable goals has proven benefits. What you hear less about is the drawbacks. But at Wealthy Web Writer, we want you to have all the information. In this article by Janice Sakata-Schultze, you’ll learn about the drawbacks that can happen when you set goals and what you can do to make sure your goal-setting experience is a positive one.
Sometimes, you just aren’t sure what your next step is. This can happen when you’ve mastered a skill and are thinking about what to learn next. Or, if you want to start marketing yourself, but aren’t sure how. Or, if you want to add a side business, but don’t have a clue what approach you should take. Sometimes, the best thing to do is fake it. Christina Gillick explains in her latest Reality Blog.
Mark Your Calendar
October 27th: Join Nick Usborne for a closer look at using smaller social media networks for great results. Plus, learn about a major shift happening in the social media industry that you absolutely have to know about if you offer social media services to your clients.
November 5th: Can you believe it’s almost November? Yegads! But it’s okay because it means we get to have our next live Monthly Member Update webinar. This is going to be a good one. We’re going to talk about gratitude and how you can make it a daily habit which will help to increase your success and your overall happiness.
Around the Web
Featuring some of the speakers from Bootcamp …
John Carlton gives you a Reality Check on how you’re spending your time. My favorite line, “If you don’t change anything, then the next five years are probably going to look pretty much like the last five years.” It’s a good read. Not politically correct, so if you’re put off by a little off-color language, skip this one.
From Bob Bly, a handy infographic on some of the most important rules of marketing.
There’s a temptation when you’re writing sales-oriented copy to focus just on the benefits and to gloss over the objections. But you’ll be better served to meet the objections head-on. John Forde shares an example of this kind of selling (or lack thereof) in his Copywriter’s Roundtable.
And from Sandy Franks — our new Copy Chief at AWAI — a great piece on how practice, rather than innate talent, is the real key to your success.
That’s all for now. Make it a great week!