Member Update – False Starts

Row of business people getting ready for race

CareerI’m very cliché. It’s the New Year, so I’m thinking about fitness goals. I’m thinking about exercise routines and schedules and losing weight and being healthier… all that New Year’s jazz.

Over the years, I’ve undertaken a number of different exercise routines and workout plans. Some of them, I’ve stuck with for months. Some of them… for less.

And I was wondering… This year, how do I avoid those false starts?

But then I realized something… my on-again, off-again relationship with a consistent workout routine hasn’t really been about false starts.

Sometimes it’s been about something working for a time and then, for any number of reasons, no longer working.

I haven’t always been Johnny-on-the-spot about getting into a new routine when that happens.

And sometimes, it’s been about trying routines on until I figure out what works for my life in its current variation of blissful craziness.

These aren’t false starts.

In the first case, they’re me running the race, and finishing… and then needing to find a new race.

In the second case, they’ve been practice starts.

A false start means you’re out of the race. You don’t get to run. You’re disqualified. False starts really don’t happen that often in real life.

But if you watch a runner warming up for a race, they’ll set up in the starting blocks and they’ll practice starting several times. They do that so when race time comes, they’re ready to fire off the starting line like a rocket.

As writers, we don’t have false starts. We have practice starts.

So next time you find yourself feeling frustrated that you haven’t gotten off to the start you intended, think of it as a practice start. Learn what you can, adjust your form, and give it another try.

New on the Site

In the fundraising arena, the key to online communication lies in building relationships. A good e-newsletter can help you build and maintain relationships so that when it’s time to ask for donations, your supporters will already be engaged and primed to give their assistance. John Torre shares seven ways you can create a strong newsletter for your fundraising clients.

Publishing on Kindle is an effective way to put your writing out there and reach a larger audience. If you write nonfiction, your book can help showcase your skills. And if you write fiction, you may find that self-publishing is the most straightforward way to connect with readers. In this article by Mike Woron, you’ll find six places where self-publishers get hung up in the process, along with tips for navigating each.

The New Year is an excellent time to give your marketing system a once-over and make any tweaks you can think of to improve results. In this Reality Blog post, Candice Lazar shows you the results of going through this process herself.

Mark Your Calendar 

January 25th: Join me for a live interview with Nick Usborne. Nick is going to share his insights into building a second stream of income while also establishing yourself as an expert in your niche. Talk about leveraging your work! Details for this event will be posted shortly.

January 31st: Then later this month, I’ll be diving into part two of my live case study. I’m relaunching and rebranding my business, and I’m bringing you along for the ride. In this webinar session, I’ll talk about the process I’ve used to create my new marketing materials, how I’m positioning myself in my market, and the marketing strategies I plan to use over the next three months. I’ll finish with questions you can ask yourself to do the same for your business.

Around the Web

If you’re a social media expert, you’ll want to read up on these 2017 trends… especially if you work with small businesses.

“Do all the good you can.” Words to live by… and some pretty good wisdom for entrepreneurs, too.

Tips for being friendly in your writing… and other things you can do to make your marketing message clear.

Speaking of clarity, that’s important for design, too. If you have a blog, make sure you read through these design mistakes you’ll want to avoid.

That’s all for now. Make it a great week!


Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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