Roving Report: Make Money While Establishing Yourself as an Expert

Business, Technology, Internet And Network Concept. Young BusineA topic-specific website is a successful vehicle for accomplishing two vital web-writing goals.

  1. It gives you a forum for establishing yourself as an expert in your industry…
  2. While you make money doing it

Nick Usborne has created multiple topical websites. He recently met with Heather Robson, Wealthy Web Writer’s Managing Editor, and a group of members to talk about using one to springboard your web-writing career.

Nick started his copywriting career in 1979. With a 38-year freelancing career, he’s gone through the cycle of finding clients, holding onto them by doing good work, then finding new clients, and so on.

In 1997, Nick switched exclusively to web writing, and about 10 years ago, he created his first topic-specific website. Nick admits he’s easily bored, and constantly curious, so after years of helping clients generate revenue, he decided to try it for himself.

In addition to earning respectable revenue, Nick has gained invaluable experience from running his own sites.

Fortunately, he’s also happy to share some of his experience with the Wealthy Web Writer community. You’ll find the entire teleconference HERE.

Here are some of Nick’s thoughts on establishing a topic-specific site that showcases your expertise, develops your skills, and earns you money.

Establish a Niche

To be successful as a web writer, you can’t try to be all things to all clients, Nick told us. While you’d think you’d find more work that way, it’s actually just the opposite.

“It’s not what clients are looking for,” Nick explained.

That’s because, when a prospective client sees a long list of services, he assumes the writer isn’t particularly good at any of them. He’s also too busy to train you.

“Listen to your prospects, not your colleagues,” Nick advised. “They want to hire specialists, not generalists.” The people who are hiring want someone who’s already knowledgeable and excited about their industry.

The other big reason to specialize is that it makes your marketing much easier. If you try to do everything, you’ll have over 10 million prospects in North America. How do you market to them?

“You don’t know where to point yourself,” Nick pointed out. “But if you niche yourself, you narrow your focus so you can find a more manageable list of prospective clients, and you can be focused on what you bring to those clients.”

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About Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.View all posts by Susanna Perkins

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