A topic-specific website is a successful vehicle for accomplishing two vital web-writing goals.
- It gives you a forum for establishing yourself as an expert in your industry…
- While you make money doing it
Nick Usborne has created multiple topical websites. He recently met with Heather Robson, Wealthy Web Writer’s Managing Editor, and a group of members to talk about using one to springboard your web-writing career.
Nick started his copywriting career in 1979. With a 38-year freelancing career, he’s gone through the cycle of finding clients, holding onto them by doing good work, then finding new clients, and so on.
In 1997, Nick switched exclusively to web writing, and about 10 years ago, he created his first topic-specific website. Nick admits he’s easily bored, and constantly curious, so after years of helping clients generate revenue, he decided to try it for himself.
In addition to earning respectable revenue, Nick has gained invaluable experience from running his own sites.
Fortunately, he’s also happy to share some of his experience with the Wealthy Web Writer community. You’ll find the entire teleconference HERE.
Here are some of Nick’s thoughts on establishing a topic-specific site that showcases your expertise, develops your skills, and earns you money.
Establish a Niche
To be successful as a web writer, you can’t try to be all things to all clients, Nick told us. While you’d think you’d find more work that way, it’s actually just the opposite.
“It’s not what clients are looking for,” Nick explained.
That’s because, when a prospective client sees a long list of services, he assumes the writer isn’t particularly good at any of them. He’s also too busy to train you.
“Listen to your prospects, not your colleagues,” Nick advised. “They want to hire specialists, not generalists.” The people who are hiring want someone who’s already knowledgeable and excited about their industry.
The other big reason to specialize is that it makes your marketing much easier. If you try to do everything, you’ll have over 10 million prospects in North America. How do you market to them?
“You don’t know where to point yourself,” Nick pointed out. “But if you niche yourself, you narrow your focus so you can find a more manageable list of prospective clients, and you can be focused on what you bring to those clients.”
This article is reserved content for Wealthy Web Writer Platinum members. To continue reading this article please log in or become a member today.