Date: April 11th, 2017
Time: 3pm, Eastern Time
Topic: Audience Research
Presenter: Heather Robson
Whether you’re writing a 28-page long direct-response sales letter, a thousand-word blog post, or a 140-character tweet, knowing your audience is key. You need to know who you’re writing to and why what you have to say matters to them.
In addition to knowing what your message needs to be, you also need to know how to say it to have the greatest impact on your audience.
To do all of this means you need to find ways to listen in on your audience. To hear what they talk about, what they worry about, and what changes they want to see in their lives. You want to know how they spend their time and where they spend their money.
In this live webinar event, Heather Robson will show you seven ways you can find out what’s really on your prospect’s mind so you can write copy that person cannot wait to read.
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