I’m a good content creator. And I have a pretty decent understanding of content marketing strategy, but I’ve been digging deeper into this area recently. There’s so much to learn and, when done right, content marketing can feel like a lot to keep track of. There’s just a lot to wrap your head around.
After reading Epic Content Marketing by Joe Pulizzi, I was discussing the book with a couple of my fellow writers, and one commented on all the different roles involved in a good content marketing strategy.
The Managing Editor… the strategist… the data person… the writer… the editor… the proofreader… the publisher… the distributor…
A well-planned and well-executed strategy needs them all.
In a big company, there are different people to play all these roles and they work together to create success.
But if you’re doing a content marketing strategy for your web-writing business, you may not have a team. You may have just you.
That’s okay. Solopreneurs are accustomed to wearing many different hats and you have to work within whatever your budget will allow.
But don’t let that mindset bleed over to when you’re working with a client. When you’re in the discovery phase of your project, ask about the team you’ll be working with.
If you’re like me, it’s tempting to say you can do it all. To wear all the different hats. To maybe even feel territorial about those hats. That’s understandable, but it doesn’t serve your client, which means that ultimately, it doesn’t serve your business.
So, next time you take on a new project, consider all the different roles conceivably involved in that project and ask about each one. It’s okay if you take on more than one — just make sure you adjust your bid accordingly. And don’t agree to do it all — you’ll deliver better results when you have a team to work with.
New on the Site
In online marketing, you can’t just buy a list. You have to build one. In this post from John Torre, you’ll find several ideas for filling your email list with responsive readers who want to hear what you have to say.
Content marketing is powerful stuff. In last week’s Reality Blog post, Candice Lazar examined why it looks like content marketing is here to stay… and what mistakes you should avoid to make sure your content marketing strategy is delivering the best results possible.
Sometimes life throws you a curveball, and you’re left wondering how you will ever get back on track. In this inspirational post, you’ll see how Chris Allsop put her life and her business back together after a traumatic illness nearly stole everything she and her husband had built.
Mark Your Calendar
May 2nd: Our next Monthly Member Update is on the schedule. During this monthly event, you get ideas to help you build your business — this month we’ll be discussing how books can help you improve your writing — and you’ll hear about what’s new on Wealthy Web Writer. I hope you’ll join us!
Around the Web
Enjoy this conversation with Neil Patel on writing content that your visitors can’t wait to read.
Do you have an amateur mindset or a professional mindset? This is a good read that will help you start developing a professional mindset, even if you’re not there yet.
Looking for new and innovative ways to build your email list? Here are three things you might not have tried yet.
And here you’ll find seven things that great videos have in common.
That’s all for now. Make it a great week!