Reality Blog: These Mistakes Might Be Sabotaging Your Content Marketing (Part 1)

Content Marketing, Online Concept , Content Data Blogging Media

I recently heard someone say content marketing is trendy…

I disagree.

Content marketing isn’t a passing fad at its peak popularity. It’s a growing form of marketing that’s here to stay. Because while it’s especially prevalent in the B2B world, it’s been catching on strongly in Business-to-Consumer marketing as well. The content marketing industry itself is expected to be worth more than $300 billion, with a “B,” by 2019.

So even if you haven’t written content for a client yet, it’s very possible that you’ll be asked to in the future.

(And if you know you want to write content, but haven’t had any clients request it, start suggesting it to them. Be sure to create a few samples as well. As the demand for content marketing grows, you’ll be able to show that you have experience.)

I enjoy the journalistic style of some content, and longer paragraphs feel natural to me because I’m used to writing that way as a lawyer. It comes easily to me, for the most part.

Yet like all writing, content comes with its own set of pitfalls. And the longer formatting means that there’s more room for mistakes — mistakes that can hurt the performance of your copy.

Here are a few to watch out for, for rookies and long-time content writers alike.

  1. Lacking credibility. There’s a world of different media and resources out there, which translates to a lot of competition for your audience’s attention. Your content needs to be accurate and professionally presented to give you credibility. Otherwise, your readers will move on to information from a different source they know they can trust.

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Candice Lazar

Candice Lazar is a copywriter and marketing consultant. Her specialty is copy that helps clients develop long-term relationships with their customers.

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