Reality Blog: Approaching Prospects on Social Media: Three Case Studies

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Confession: I have a love/hate relationship with social media. Sometimes I enjoy it… other times I find it tedious.

But one thing I always appreciate is how helpful it is in searching for and approaching prospects.

Recently, I’ve found myself on the receiving end of this. In the past few weeks, several people have been contacting me through social media because they view me as a potential client.

And it’s been a lot of fun. I love seeing what other people are doing and figuring out if there’s anything I can take from their approach. With each of these recent interactions, I definitely learned something… though it wasn’t always positive.

Here are the stories, along with my takeaways from them. I’d love to hear if you agree with my perspective or if you think I’m way off base. Because my opinions are, of course, completely arbitrary and 100% mine.

The Downright Bad Approach

This one came from a healthcare recruiter who’s a total stranger. She asked me to connect on LinkedIn, and I accepted.

She messaged me a few days later, greeting me, “Hey, I have a job opening for a full-time LCSW, LCMFC, LMHC, LMFT, LCPC or RN in Miami. Let me know if you’re interested. Even referrals will be rewarded.”

A-ha! I thought. I know what an RN is. As for the rest of the alphabet soup…? I asked a friend who’s a nurse practitioner and she didn’t know either!

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Candice Lazar

Candice Lazar is a copywriter and marketing consultant. Her specialty is copy that helps clients develop long-term relationships with their customers.


  • I most likely would have felt the same way you did. It reminds me of the “hunting vs. farming” approach.
    The first two were of the hunting mentality and the last one was farming, cultivating relationships and developing trust.

  • Perfect example of taking bits and pieces from your real life to turn into useful content!

    I think your takeaways are spot on! The only bullet point I’d add is I would find being marketed to on Facebook disingenuous–especially if it was my personal Facebook.

    Good stuff!

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