How to Make Your Headlines More Interesting and Clickable

More Interesting HeadlinesHeadlines. If you don’t grab the reader’s attention with your headline, she won’t read your carefully crafted content.

It’s a harsh but true reality for content writers. Of every 10 people who see your headline, only two will click to read further, so a critical part of your job is to write headlines that get more clicks.

There’s an art to writing clickable headlines — that aren’t obnoxious clickbait — and get your content read.

Fortunately, if, like me, you struggle to write compelling, clickable headlines, there’s a new tool that will help.

Before we review the tool, though, here are a few things to keep in mind when crafting clickable headlines.

Curiosity is Key

According to Jon Morrow — headline writer extraordinaire:

“The more curious your headlines make people, the more they’ll read your posts.”

My tendency is just the opposite. I always want to tell people up front exactly what the article, page, post, or email is about. Unfortunately, that doesn’t lead to more clicks.

Use the Four U’s©

A good headline should be:

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.


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