Headlines. If you don’t grab the reader’s attention with your headline, she won’t read your carefully crafted content.
It’s a harsh but true reality for content writers. Of every 10 people who see your headline, only two will click to read further, so a critical part of your job is to write headlines that get more clicks.
There’s an art to writing clickable headlines — that aren’t obnoxious clickbait — and get your content read.
Fortunately, if, like me, you struggle to write compelling, clickable headlines, there’s a new tool that will help.
Before we review the tool, though, here are a few things to keep in mind when crafting clickable headlines.
Curiosity is Key
According to Jon Morrow — headline writer extraordinaire:
“The more curious your headlines make people, the more they’ll read your posts.”
My tendency is just the opposite. I always want to tell people up front exactly what the article, page, post, or email is about. Unfortunately, that doesn’t lead to more clicks.
Use the Four U’s©
A good headline should be:
This article is reserved content for Wealthy Web Writer platinum members. To continue reading this article please log in or become a member today.