Running Your Own E-letter: From Building Your List to Making Sales: Session Four

Happy choiceHow to Write a Great E-letter Message

Date: August 18th
Time: 12pm, Eastern Time
Topic: Email Marketing
Presenter: Heather Robson

The backbone of an e-letter strategy is the relationship you develop with your list.

By emailing them regularly, you can help your subscribers get to know you, come to like you, and learn to trust you. They’ll look forward to receiving your messages, appreciate the advice you share, recommend you to others, and ultimately hire you when they have a need for services like yours.

That will all happen if you send the right kinds of messages. And that’s what this fourth session is all about.

In this session Heather Robson explores:

  • How to craft a great e-letter message.
  • Learning to uncover topics that will resonate with your reader.
  • The importance of framing in each and every message.
  • How to develop a consistent voice.
  • Proven structures you can use to make your writing go faster and to improve quality.
  • And more!

Enjoy the Playback

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Heather Robson

About Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.View all posts by Heather Robson

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