Member Update: That First Hour

The process of repair of mechanical watches

I have the privilege of interviewing Ben Settle once a month as part of his 10-Minute Workday program.

If you’re unfamiliar with Ben, he’s an email marketer with a knack for writing edgy copy and with an absolute handle on who he is, what he wants, his purpose, and his audience.

In other words, he’s pretty nailed down.

And in nearly every interview session, the question comes up about getting things done. How do you launch a new business when you have all the demands of your usual life to manage? How do you transition from client work to selling your own product when you’ve got deadlines to meet?

Ben’s advice is always the same.

Take the first hour of your workday for yourself. Dedicate that hour to your most important non-client project.

Do it when you’re fresh… when you haven’t already given a big chunk of your creative energy over to your clients or your boss… when you still have all the time in your day to tend to everything else.

And it works.

I’ve tried different approaches to tackling the projects that are for me — after I get my client work done, in the evening after dinner, on Friday afternoons, during a chunk of time on the weekends. And on and on.

For me, nothing works as well for making steady progress as using that first hour of every day to build whatever your dream is.

So pick a project. It could be a book you want to write… a business you want to launch… a skill you want to master… and give this strategy a try.

Put your first hour toward it every day. Even on weekends.

And just watch the progress you make. I promise it will be impressive.

New on the Site

You’ve heard lots of experts tout the benefits of a morning routine. But you’ve probably heard less about setting up an afternoon routine for your writing business. Candice Lazar talks about afternoon routines, their benefits, and what they might include in her latest Reality Blog.

These days, people shop online all the time. But they are also suspicious about making online purchases with any company they don’t already have a proven relationship with. If you’re writing copy to make sales to new online customers, here are eight ideas that will help alleviate buyer suspicion.

Have you been thinking about writing for the alternative health market? If your answer is yes, then I know you’ll enjoy this interview with Tiara Cole, an enthusiastic veteran in that niche.

Around the Web

Here is one man’s proven approach for using LinkedIn to find prospects and turn them into customers.

Nearly 70% of would-be Internet purchases are abandoned before they’re completed. Here are some thoughts about why that is and what you can do about it.

Check out this Whiteboard Friday video from Moz on how to build links back to your site, even if it’s brand-new.

Some of the most successful e-commerce sites make some pretty big SEO mistakes. Find out what those mistakes are and how you can avoid them.

That’s all for now. Make it a great week!


Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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