The Better You Write, the More You Earn — Part 1

“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” — Simon Mainwaring

We talk a lot about the nuts-and-bolts of writing good copy. And that’s fine — we need to understand the mechanics of our craft if we’re to “swim with the sharks,” so to speak. But there is the structure of writing, and then there is the craft of writing, which is what we’ll focus on today.

The writing process itself never ceases to amaze me. Again, I’m not talking about assembling a promotion, but rather the nuances and subtle differences that make one person a better writer than another. It is what Stephen King talks about in his book, On Writing, which is part memoir, part master class by one of the best-selling authors of all time. In it, King offers a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. If you haven’t read it, pick it up when you get a chance. I guarantee you it will make you a better writer.

But I digress. The fact is that anyone can improve their writing ability if they follow a few simple guidelines. Yes, some people are inherently gifted when it comes to crafting copy and seem to instinctively know which word to choose. But for most of us, it is a work in progress.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

One Comment

  • Excellent ! Loved the Headline “sharpening” Get your Business in Focus ; as well as the “make every word pull its
    weight examples –Yep that # 2 stands out once compared to what most of start off initially writing !

    Look forward to more o your Wealthy Web Writer articles ! Thanks again ! Will apply these Tips Today !!

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