Getting Creative with Case Studies

Date: October 26, 2017
Time: 4pm, ET
Topic: Case Studies
Presenter: Ed Gandia

If you enjoy crafting marketing stories, then case studies are a natural fit for you. When you write a case study, you get to write the story of how one company went from struggling to successful using the product or service offered by your client.

Case studies work as powerful and engaging marketing pieces because they tell a story and offer social proof all in a single go.

But most companies that use case studies, simply put them up on their website as a pdf, and that’s the end of it. In this teleconference, Ed Gandia shows you how to help you clients leverage case studies for bigger success… and that ultimately will mean more projects for you.

Join us for this informative event.

Enjoy the Playback

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5 thoughts on “Getting Creative with Case Studies”

  1. I am waiting for THE webinar to begin. A recording, in repetition, commenting that I entered axes
    code 2. I have no idea what that means. I did enter a 4 numbered code. I am waiting. At the moment I can not comment on the program. I am giving you a running account at my end. I need to do something while my phone is on. I am pleased that you are picking up the tab for this phone call. The webinar is 5 minutes late. OR am I not doing something right? I will hold the phone open for ten minutes total. After that, I need you to explain.
    Respectfully, Bob Sugar

    1. Hi Bob,

      I’m sorry you had trouble accessing the teleconference. You mentioned entering a 4-digit code, but the access code is six digits plus a pound sign, so that may have been the problem. We did record the call, and the playback will be posted here by Monday.

  2. “Getting Creative with Case Studies,” Heather Robson’s Wealthy Web Writer interview today with Ed Gandia, was packed with actionable ideas copywriters can use to add value to their services to clients. His renaming case studies as “Success Stories” makes it easier to understand and more fun to do. As Ed said, “We are all wired for stories, “and it grabs the attention of our clients’ customers much easier than a straight benefit and feature advertorial. Anyone who wants an easy way to work on a project for a client may want to hear this replay or get Ed’s course “Writing Case Studies: How to Make a Living by Helping Clients Tell Their Stories.” Ed is a great instructor in breaking things down into easy actionable steps to boost our value as copywriters. Thank you, Heather, for another powerful session on Wealthy Web Writer. Ricki Linksman, author, freelance copywriter, and AWAI member.

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