Every client is different, but there’s a subset of things that most clients are looking for in a writer. And I’m talking about good-paying clients, the ones who aren’t shopping around on price, but those who are looking for a writer who can deliver a specific result.
They are looking for reliability.
As a group, writers are not known for their dependability. A lot of writers miss their deadlines. They’re slow to respond to emails. They don’t think to ask certain questions until a project is far enough along that those questions are at best uncomfortable, and at worst, alarming to the client.
Don’t be one of those writers. To convey your reliability, do what you say you’re going to do when you say you’re going to do it, and keep the lines of communication open. Also, occasionally ask a client for a testimonial that focuses on how great you are at meeting deadlines — those testimonials will help show how reliable you are to new prospects.
They are looking for professionalism.
You can be friendly and personable while still being professional — professionalism doesn’t have to be boring.
Being professional does mean being consistent — consistent in your messaging, your voice, and your delivery. It means not saying inappropriate things. If a client says something to upset you — say they have some feedback on your work that you don’t particularly like — collect yourself before you reply and keep your reply focused on being constructive. And being professional means being reliable, which we’ve already covered.
They are looking for a writer who understands how the Web works.
You can convey this through your website, through your social media channels, and through your email presence. Use them all, and use them well.
You can also convey this by staying current on what’s happening online. How is mobile affecting content marketing? What social media channels work best for different industries or audiences? What are the latest Facebook Ad rules? Read regularly on what’s happening and what’s changing in web marketing, so you can speak confidently about it.
There are many other things a client may look for, but if you convey these three, you’ll attract high-quality clients who are interested in paying you well for your services.
New on the Site
When you’re working on your WordPress site, sometimes you want to create drop-down menus that are clickable — but you don’t want visitors to be able to click on the main menu item itself. This 3-Minute Guru video shows you how to make that happen.
One of the main reasons to have a freelance web-writing website is to have an easy way to share your samples with prospects. John Torre talks about how to best showcase your samples and other steps you can take to make your website a success.
Writing for the Web offers a ton of different opportunities — some involving content marketing and others involving more direct promotional materials. In her most recent Reality Blog, Candice takes a look at the difference between writing copy and writing content.
Mark Your Calendars
October 5th: Join me this Thursday for our next Monthly Member Update. During this live webinar, I’ll highlight top content that’s been added to the site, I’ll give you a sneak peek at upcoming events, and I’ll share some of my favorite ways to boost creativity. I hope to “see” you there.
Around the Web
Who doesn’t love a good book list, right? This one is geared toward entrepreneurs.
From Darren Rowse, an epic slide show on the 10 things he wishes he knew about blogging when he was just getting started.
This post from the Content Marketing Institute talks about distractions that feed creativity versus distractions that inhibit productivity… and other good stuff.
Here, you’ll find a great guide for evaluating your website so you can bring it up to snuff.
That’s all for now. Make it a great week!