Ben Settle made a big promise to attendees at his recent webinar.
“Use one email per day to get booked solid with all the high-paying clients your greedy little heart desires.”
If that sounds good to you, listen to the webinar HERE.
Ben has been a copywriter for 17 years. During that time, he’s written ads and created email campaigns that have netted tens of millions of dollars in sales for his clients.
More recently, Ben stopped working for clients and now sells his own products… through email, of course.
When you send an email a day to your list, you can get booked out months in advance with clients. “Any time I get to talk with an AWAI crowd is always a good time,” Ben noted. “Since everyone listening is a copywriter, it should be a complete no-brainer for you.”
How Did Ben Develop This Strategy?
Like many of us, Ben didn’t start out being very good at finding new clients.
About 10 years ago, he suffered a bad dry spell, with no clients at all for several months. Since he had time on his hands, he decided to attack his marketing.
He went to some of the major article directories, and decided to write 10 e-zine articles per day, of about 500 words each. The goal of each article was to serve as a mini sales letter for Ben’s services.
“After a few months, I had 200-300 articles,” Ben explained. “I was getting attention, but not from the people I really wanted to work with.”
So he went a step further, compiling all those articles into a book that he gave away. “I got some of my best clients from that book I put together,” Ben told us.
Today, articles are not the way to go. That job belongs to email, and Ben walked us through his strategy.
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