“People trust I know what I’m doing. I have lots of credibility. I’ve had years of learning. I know and understand my business.” — Lori Greiner
Everything begins with a sale. That’s as true for your web-writing business as it is for any business. And establishing your credibility as a valuable and knowledgeable copywriter is the most important part of the sales process.
Naturally, you need to inform a potential client about the benefits your sales and marketing copy can bring to the company. But that is just one of the steps you need to accomplish to successfully sell your services.
If you keep the following tips in mind every time you meet or interact with a prospective client, it will help you improve your sales credibility and improve your closing rate.
1) Show up on time — This may seem like a no-brainer, but you’d be surprised at how many people take showing up on time lightly. Face it, no one likes to waste time waiting for a meeting. The first and best step you can take when meeting with a new prospect is to show up when you are supposed to. Whether it is a face-to-face meeting, a virtual meeting, a phone call, or online webinar, being punctual will go a long way in positioning yourself as a professional.