Reality Blog: 6 Steps to Create a Marketing Habit (Hint: Shrink It First)

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We’re halfway through the year, and I have a confession to make… I’m lagging in the self-marketing arena. I haven’t gotten into a rhythm with the marketing part of my business yet… so, when I do sit down to market myself, it’s time-consuming. More so than I want it to be. Because I dread the amount of time it takes to make headway, I procrastinate.

I realize that the more I do it, the easier it will be, but I’m not there yet.

If you’re in the same boat as me, I invite you to join me in making marketing a habit.

Like I wrote about before in 7 Tips for Forming Habits that Stick, consistent, productive habits lead to success. But if the habit you’re trying to create is big and daunting, it’s harder to make it stick. It helps if we shrink them down.

That’s where the micro habit comes in. B.J. Fogg calls them tiny habits and has an interesting TED talk all about it that you can check out when you have a few minutes.

The idea is that you start slowly. V  E  R  Y slowly. Take just the first step or a tiny portion of the habit you want to create and make it a part of your routine.

Here’s the micro-habit concept:

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Tracy Clement Wilson

Tracy's a freelance B2B copywriter, web writer, blogger, science geek, tree hugger, and health food fanatic. When she's not busy with her family, she attempts organic gardening and hangs out with her chickens (the ladies who give her eggs), bearded dragon (her favorite...read "only"...lizard), and dogs (her office mates).

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