Writing an About Us Page that Works — Practice Assignment Brief

Marketing strategy - segmentation targeting and positioning. Visualization of marketing strategy process.

Every company has a story to tell. Which is why, on nearly every website you visit, you’ll find an About Us page or an Our Story page.

Not every visitor goes to that page, but the ones who do are looking to know the business better. They want to know if this is a company or a person they can get to know, come to like, and start to trust.

A good About Us page helps the reader with those things by sharing how they came to be in business — their great purpose beyond making money. And by telling about some of the obstacles along the way. And ultimately, by sharing their mission and how they have helped other people just like your reader.

Even if the About Us page isn’t the most-trafficked, it’s still an important page — one that a visitor expects to find easily. And that means it must be well written.

So that’s the focus of our next Practice Assignment. Writing an About Us page.

Here’s the brief…

Your Creative Brief

The Client: XYZ Adjustments

The Overview: This is a local chiropractor. His practice is doing well, but he’s updating his website and wants it to better reflect his personality and his approach to chiropractic care. As part of the website practice, he wants an About page that tells his story, positions him as a likeable expert, and offers some information about how he helps his clients.

The Audience: The audience is pretty balanced between men and women. Most of his patients are active people between 35 and 50 who are starting to feel the aches and pains of life, but don’t want to slow down.

The Project: Write an About Us page detailing the doctor’s story. You have a lot of creative license here in this Practice Assignment. Normally, obviously, you would interview the doctor, but in this case, you get to make up his story. Keep the page to 500 words or less.

Practice Makes You Better

The Practice Assignments on Wealthy Web Writer are designed to help you hone your skills by giving you real-world-like assignments to write… and by giving you the opportunity to receive feedback on your work.

Once you have a draft of your About Us page, you can solicit some feedback in a number of ways.

  • You can share it with your network of fellow writers and ask them to give you an honest review.

  • You can share your work with our Online Copywriters group to solicit feedback there.

  • Or you can submit your assignment to me for a possible live review on Wealthy Web Writer.


This Practice Assignment is reserved for Wealthy Web Writer Platinum members. To participate, please log in or become a member today.

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9 Comments

  • I think I’m getting better at writing, I’ve written and had poetry published online a half dozen times and they requested approval to record my poetry, and I was approached because of writing on a website to write copy for a small company that taught me content writing. About 6 weeks of writing for them and feeling good at making money at it, I thought I had the hang of it but the editor fired me. She told me I was a good writer but not for their type of writing. Then I saw what you have to offer and it’s much better than what I was doing so I’m going to take a shot at this article and see what you think. Thank you so much for this chance to get started with you.

  • Greetings to you WWW. Thank you for this great opportunity to improve my writing skills. I am striving to improve my level of writing here at AWAI. The programs that are offered I believe will help me to do that. I have the willingness to learn how to do this so this assignment that you are offering will I hope help to do that. I look forward for the feedback on this writing assignment. Thank you again for this opportunity.
    Viola Gary

  • Hello. I would like to submit a practice assignment but I have never been able to install Micro Soft Startup Wizard. Is there another email I can send it to?
    Thank you

    • Hi Joanne,

      I’m afraid I don’t understand the question. I’m unfamiliar with Microsoft Startup Wizard. Does it prevent you from sending emails to certain addresses?

  • Hi!
    I’ve just completed an About Us “article,” and am I nervous!! I’ll be biting my nails down to
    my elbows while waiting to hear from you guys. I’m going to send my copy to you, but I’m
    from the Old School and trying to learn the new way of sending an email. I hope my email,
    with my attachment, reaches you and will not wind up floating in outer space… Thank you
    so much.
    Louise Brown
    weesone@aol.com

    • Hi Louise,

      I will send you a confirmation when I receive it. If you don’t hear back from me, give me a shout here.

  • Heather,

    Do we have to choose only one of these ? I thought we always had to submit to you by the deadline>

    You can share it with your network of fellow writers and ask them to give you an honest review.

    You can share your work with our Online Copywriters group to solicit feedback there.

    OR you can submit your assignment to me for a possible live review on Wealthy Web Writer.

    G. DZURICA

    • Hi Georgia,

      I’m not sure I understand your question, so I apologize if I don’t answer it properly. You always have the option to submit your assignment to me for the possibility (not guaranteed) of being reviewed. If you want to qualify for the review, you must have it in to me by the posted deadline. But you can share your work with other writers or through Online Copywriters any time.

      Hope that helps!

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