All of us have lost track of a critical piece of research or an important idea when working on a project. Maybe you misplaced that napkin you used at McDonald’s to brainstorm ideas. Or you lost that inspirational USP scribbled on a Post-it® note somewhere.
If you’re like me, you’ve tried many different methods to stay organized so this doesn’t happen. In my experience, nothing will truly organize every aspect of a project like Scrivener. Scrivener is project-based software developed by Literature and Latte for novel writers, but it works amazingly well for copywriting projects too.
Quicker and Easier: A Copywriter’s Two Favorite Words
Like novel writers, copywriters juggle huge amounts of information (text, images, links, sound bites, notes, research, prospect analysis, etc.). You want to organize it all and be able to locate exactly what you need when you need it. You can store everything related to a single campaign within a single Scrivener project. Within your project, you can create text notes and folders to gather and organize your information. And then everything is easy to find and can be accessed with one click.
Scrivener is also equipped with a powerful text engine; you can add tables, bullet points, images, and make notations on the fly.
As Rod Tidwell said in Jerry McGuire, “Show me the money!”
In our business, time is money. Scrivener will save you tons of time (money) on every project you undertake.
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