Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

How to Get Ready for Gutenberg on WordPress (and Why You Need To)

By Susanna Perkins | July 18, 2018

WordPress wants to change the way you create content with the Gutenberg Project. Find out what’s in store as Susanna Perkins gives you a tour of Gutenberg in this edition of Tech Corner.

Roving Report: How to Write Winning Facebook PPC Ads

By Susanna Perkins | July 10, 2018

What four things do you need before starting your Facebook marketing campaign? Find out, plus the set-up and results of a real-world Facebook advertising campaign.

Roving Report: Landing Page Assignment Review

By Susanna Perkins | July 10, 2018

Get insights into writing better landing page copy by reviewing comments and feedback on these soccer-related landing pages. You’ll learn a few tips and insights to help make your copy stronger.

Roving Report: Writing Better Home Page Copy

By Susanna Perkins | June 27, 2018

Writing a homepage is a big responsibility. It’s also a great addition to your portfolio. In this Roving Report, you get the highlights of real reviews of Practice Assignment homepage copy.

GDPR for Freelancers

By Susanna Perkins | June 16, 2018

You’ve probably noticed the updated Privacy Policies flooding your inbox. All that activity is thanks to a new European law. Find out what these new regulations have to do with your business… even if you’re not located in the EU.

Roving Report: Top Five Things Clients Look for in a Writer

By Susanna Perkins | April 27, 2018

Whether you’re looking for freelance projects or a position as an in-house writer, there are certain traits that clients look for in a writer. Rebecca Matter, President of AWAI, shares what she looks for in a writer and how you can make yourself an attractive hire for your clients.

How to Use Trello for Content Curation

By Susanna Perkins | April 27, 2018

Are you avoiding content curation just because it sounds like too much work? Then follow along as Susanna Perkins shows us how to use Trello to make it easier, in this edition of Tech Corner.

Roving Report: Before Writing a Website Homepage, Ask These Questions

By Susanna Perkins | April 20, 2018

If you plan to write a website homepage, there are many things you need to know before you dig into the project. Use this list of ten questions to dig deeper into your client’s hopes and goals for their homepage and deliver a better result.