All posts by Candice Lazar

Candice Lazar is a copywriter and marketing consultant. Her specialty is copy that helps clients develop long-term relationships with their customers.

Reality Blog: Building a Social Media Following? Don’t Do What I Did

When setting and pursuing a goal, it’s normal to make mistakes. Instead of beating yourself up, see what you can learn from them. Candice Lazar looks at her triumphs and setbacks around her goal of building a Twitter following.

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Reality Blog: How to Power Up Your Business During the Holiday Lull

What do you have planned during the last week of the year? It’s a quiet time for clients (usually), which means you can make some big strides on your own projects. Click through for some ideas.

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Reality Blog: 5 Subtle Ways to Make Your Reader Say “Yes!”

Neurolinguistic programming is used in a variety of contexts, including advertising and marketing. Whether it’s effective is controversial. One thing isn’t controversial. It’s out there, and you should know how to recognize the techniques at work.

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Reality Blog: Five Tweets to Get You Noticed on Twitter

Building a targeted and engaging following on Twitter can make a big difference in the success of your Money-Making Website. The types of messages you share will help to grow your following. Learn the top formats for tweets that attract an audience.

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Reality Blog: What to Do When You’ve Let a Client Down

One common fear among writers is that they’ll land a project and then disappoint their client. In this Reality Blog post, you’ll find tips on avoiding that situation, plus steps to take if you do let a client down.

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Reality Blog: This Surprisingly Common Fear Could Be Hurting Your Work

Fear of success derails almost as many dreams as fear of failure. You might not realize that a fear of success is holding you back. In this Reality Blog discover five reasons why you might be fearful of success and what you can do to overcome them.

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