If you want to write a marketing message that really pops, you need to have a very clear idea of who your target audience is. See how Tracy has zeroed in on her own target audience and put together a buyer persona to keep her messages on track.
Nothing beats the feeling that you’ve had a perfect day… like everything went according to plan. Conquering your day is a matter of coming up with a routine that works and implementing a few key strategies.
When you decide to do something for your business, start with the end in mind. What is the end result you hope to achieve? Let that inform you each step of the way. It sounds obvious, but it’s something that so many writers overlook.
Before launching your freelance business, there are certain things you should know. Otherwise, you’ll struggle more than you need to. Discover five of the top decisions you need to make and skills you need to develop to speed yourself to success.
Asking for work can feel vulnerable, but more often, when you do it, you’ll find that it’s actually empowering. Tracy Wilson shares to cases where she had the opportunity to ask for work and what the result was.
When you’re trying to rank on search engines, it can feel a little bit like hide-and-seek, except with a search engine, your goal is to be found. Learn why sometimes ranking well for your search term doesn’t help you… and what you should do instead.
It’s good to pause along your journey from time to time and evaluate where you’re at, what’s working, and what isn’t. And sometimes in that process you’ll discover the need for choosing a new niche. Tracy shares her own experience with this in her latest Reality Blog.