Archives for Tracy Clement Wilson


Tracy's a freelance B2B copywriter, web writer, blogger, science geek, tree hugger, and health food fanatic. When she's not busy with her family, she attempts organic gardening and hangs out with her chickens (the ladies who give her eggs), bearded dragon (her favorite...read "only"...lizard), and dogs (her office mates).

Reality Blog: Why You Should Create a Buyer Persona for Your Business

By Tracy Clement Wilson | May 25, 2018

If you want to write a marketing message that really pops, you need to have a very clear idea of who your target audience is. See how Tracy has zeroed in on her own target audience and put together a buyer persona to keep her messages on track.

Reality Blog: 11 Tips for Conquering Your Day

By Tracy Clement Wilson | May 18, 2018

Nothing beats the feeling that you’ve had a perfect day… like everything went according to plan. Conquering your day is a matter of coming up with a routine that works and implementing a few key strategies.

Reality Blog: Begin with the End in Mind

By Tracy Clement Wilson | May 11, 2018

When you decide to do something for your business, start with the end in mind. What is the end result you hope to achieve? Let that inform you each step of the way. It sounds obvious, but it’s something that so many writers overlook.

Reality Blog: 5 Things You Should Know

By Tracy Clement Wilson | May 4, 2018

Before launching your freelance business, there are certain things you should know. Otherwise, you’ll struggle more than you need to. Discover five of the top decisions you need to make and skills you need to develop to speed yourself to success.

Reality Blog: More Work Could be an Email Away — Just Ask

By Tracy Clement Wilson | April 27, 2018

Asking for work can feel vulnerable, but more often, when you do it, you’ll find that it’s actually empowering. Tracy Wilson shares to cases where she had the opportunity to ask for work and what the result was.

Reality Blog: No Hiding From the Search Engine

By Tracy Clement Wilson | April 20, 2018

When you’re trying to rank on search engines, it can feel a little bit like hide-and-seek, except with a search engine, your goal is to be found. Learn why sometimes ranking well for your search term doesn’t help you… and what you should do instead.

Reality Blog: A Cure for Lethargy

By Tracy Clement Wilson | April 13, 2018

It’s good to pause along your journey from time to time and evaluate where you’re at, what’s working, and what isn’t. And sometimes in that process you’ll discover the need for choosing a new niche. Tracy shares her own experience with this in her latest Reality Blog.

Reality Blog: Know Your Why

By Tracy Clement Wilson | April 6, 2018

Are you working toward being a freelance writer because you what to write? Or is it because you want to make a six-figure income working part time? Or is it because of the freedom you have working as a writer? Know your why and you’ll have an easier time figuring out your how.