All posts by Michele Peterson

Michele Peterson is a direct response web copywriter, online marketing strategist, speaker, and coach. She draws on 20+ years of sales and marketing experience to help her clients tell their stories, engage their audience, and make more money. On a personal note, she’s the wife of a winemaker, baseball mom, back pain survivor, SF Giants fan, former cheerleader, gardener, master networker, tech geek, avid reader, and fan of all things Disney.

Colleagues Not Competitors: Why It’s Smart to Develop and Maintain Relationships with Fellow Web Writers

Developing relationships with other writers is a good thing. Think of them as web-writing colleagues, not competitors. They can give you someone to bounce around ideas with, to shoot questions at, to share support with, and to generally grow your business stronger.

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Why NOT Setting Goals Can Help You Achieve More Success in 2018

This year, instead of focusing on a “goal” (something in the future you haven’t yet attained), make the dialogue with yourself, your team, your family, and your peers about the “accomplishment” you’re right now in the process of completing.

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How Bundling and Creating Package Deals Can Increase Your Revenue

Everyone wants a good deal. And that includes your clients. Tap into your clients’ desire for a good deal by bundling projects or services together into special packages, and you can easily increase your revenue.

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7 Socially Savvy Ways for Using Testimonials to Attract New Clients

Using client testimonials on your website and in your promotional materials is a no brainer. But it’s just a start. Here are 7 creative ways to do more with the great things your clients say about you.

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