Archives for Michele Peterson


Michele Peterson is a direct response web copywriter, online marketing strategist, speaker, and coach. She draws on 20+ years of sales and marketing experience to help her clients tell their stories, engage their audience, and make more money. On a personal note, she’s the wife of a winemaker, baseball mom, back pain survivor, SF Giants fan, former cheerleader, gardener, master networker, tech geek, avid reader, and fan of all things Disney.

3 Surprising Benefits of Being Your Own Best Client

By Michele Peterson | March 14, 2018

It’s easier to trust someone who actually walks the walk of whatever they do instead of just talking the talk. If they’ve successfully done what they’re promising to help you with, you’re more apt to believe they can get results for you, too. It’s the same with web writing. By treating yourself as your own best client, you can show your prospects you walk the walk.

Colleagues Not Competitors: Why It’s Smart to Develop and Maintain Relationships with Fellow Web Writers

By Michele Peterson | February 21, 2018

Developing relationships with other writers is a good thing. Think of them as web-writing colleagues, not competitors. They can give you someone to bounce around ideas with, to shoot questions at, to share support with, and to generally grow your business stronger.

Why NOT Setting Goals Can Help You Achieve More Success in 2018

By Michele Peterson | January 17, 2018

This year, instead of focusing on a “goal” (something in the future you haven’t yet attained), make the dialogue with yourself, your team, your family, and your peers about the “accomplishment” you’re right now in the process of completing.

5 Content Upgrades Web Copywriters Can Use to Generate More Leads

By Michele Peterson | December 27, 2017

As part of your lead generation strategy, you can use the concept of an upgrade to engage your ideal clients…. and boost your results at the same time.

How Bundling and Creating Package Deals Can Increase Your Revenue

By Michele Peterson | November 29, 2017

Everyone wants a good deal. And that includes your clients. Tap into your clients’ desire for a good deal by bundling projects or services together into special packages, and you can easily increase your revenue.

3 Questions Every Web Writer Should Be Asking Clients to Increase Referrals

By Michele Peterson | October 25, 2017

One of the fastest ways to land more projects, earn more income, and grow your business is to increase referrals. When you ask your client these questions, it’s easy to do.

7 Socially Savvy Ways for Using Testimonials to Attract New Clients

By Michele Peterson | September 27, 2017

Using client testimonials on your website and in your promotional materials is a no brainer. But it’s just a start. Here are 7 creative ways to do more with the great things your clients say about you.

6 Surprisingly Easy Strategies for Getting Stellar Client Testimonials

By Michele Peterson | August 30, 2017

Getting client testimonials can smooth your path to landing new clients and growing your business. Here are six ways you can make getting testimonials easy.