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More Tips for Punching Up Your Body Copy“Writing is a key differentiator. I’ve used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence.” — Jeffrey Gitomer As we’ve seen over the last several weeks, penning powerful body copy is one of the most... (more...) |
The Secret Behind Crafting Powerful Subheads“Relying too much on proof distracts you from the real mission — which is emotional connection.” — Seth Godin Far too many copywriters make the mistake of looking past subheads. Don’t do it. For several reasons, subheads are by far one of the most important elements of your body copy. Some... (more...) |
Secrets to Crafting Seductive Sentences“For me, the big chore is always the same: how to begin a sentence, how to continue it, how to complete it.” — Claude Simon Welcome back! Great writing puts into words the thoughts that a reader always had, but could not quite define. Great writing often makes a reader think, “I wish I had written... (more...) |
How to Create Smooth and Powerful Sentences and Paragraphs“The true spirit of conversation consists in building on another man’s observation, not overturning it.” — Edward G. Bulwer-Lytton Last week, we took raw chunks of data we derived from our research and began to expand on them to create a logical flow of information. But, what we came up with... (more...) |
Expanding, Explaining, and Supporting Your Sales Argument“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” —Leo Burnett Last week, we talked about structuring a logical sales argument throughout the body copy of your promotion that... (more...) |
Using Bullet-Proof Arguments in Your Body Copy“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” — David Ogilvy In the last several posts, we’ve talked about writing compelling headlines, deck copy, and leads. This week we’re going to start getting into the heart... (more...) |
To Create or Connect — That is the Question!Understanding your buyer requires “ … skill, resulting in a level of intuition and empathy that is without comparison. A marketer who [really understands their] buyer persona can act as that persona’s proxy, developing solutions, messages, and programs with scary accuracy.” — Adele Revella Actually,... (more...) |
The Secret of Being a Good Conversationalist in Print“A single conversation across the table with a wise man is better than 10 years mere study of books.” |
Member Only Content
15 Minutes to Fame: Pausing for Breath
I tend to be a goal-oriented person. I worry a lot about being productive and I put more thought than is probably healthy into ways I can be more productive. Do. Accomplish. Produce. That’s my main approach to everything. When it comes time to relax and just enjoy myself, I sometimes feel a little... Read More
Member Spotlight: Donna Kaluzniak On Balancing Writing With A Full-Time Job
Dear Web Writer, “But I never took any real action until … “ That’s something we hear from a lot of writers once they come into contact with AWAI and the Wealthy Web Writer, and that’s exactly the case for member Donna Kaluzniak. You’re bound to enjoy Donna’s frank take on making... Read More
Tips on Choosing the Best Possible Domain Name
I was quite shy my first three years in high school. I went through an entire year in the same Junior History Class with half the class not knowing my name. Then, between my Junior and Senior years, we moved to a new town. The school had almost 3,000 students. Talk about being lost in a crowd … Fortunately,... Read More
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How to Make $1,250 Per Day as a B2B Web Writer
May ’10273:00 pm Date: May 27th 2010 Time: 3PM Eastern Time Topic: B2B Speaker: Steve Slaunwhite You won’t make millions writing web copy for business-to-business (B2B) companies. But you can do very, very well. $1,000-$1,500 per day is not unusual. And the assignments — emails,... Read More
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The Best Way To Promote Affiliate Products On Your Website
A lot of people think they can be successful with affiliate marketing by setting up a website to sell an affiliate product and then waiting for the sales to pour in. But, I can promise you, that’s just not the way it works. We’ve already talked about how successful affiliate marketers set up their... Read More
More Tips for Punching Up Your Body Copy
“Writing is a key differentiator. I’ve used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence.” — Jeffrey Gitomer As we’ve seen over the last several weeks, penning powerful body copy is one of the most... Read More
Roving Report: Show Me the Glicken!!
“Last year was Glicken for me,” Mindy Tyson McHorse confided. “It was all about how to enjoy the more satisfying personal aspects of being a web writer.” Mindy knows what she’s talking about. As a freelance web writer, she leapt from an income of just over $20,000 one year to $100,593 the next.... Read More
Motivate Yourself Now: How to Ask for Help That Gets You What You Need
Dear Web Writer, Want to make sure your web-writing career is both long-lasting and successful? Then you’ve got to know how to ask for help. But that’s easier said than done, as one of our members pointed out to me recently. She’s at a point in her career many of us can relate to: She knows a ton... Read More
Member Spotlight: Ann Jordan-Mills: It’s Never Too Late to Do What You Love
Dear Web Writer, Ann is a web writer worth knowing. She’s gracious, supportive, and is definitely making inroads toward mastering her chosen niche in social media. Today, Ann shares her hard-won lessons in doing what you love — no matter how long that journey takes. Read about her journey toward... Read More
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Why I Hire the Freelancers I Do … A Candid Interview With Rebecca Matter
Feb912:00 pm
Date: February 9, 2012
Time: 12pm, Eastern Time
Topic: Getting Clients
Presenter: Rebecca Matter
Have you ever wondered what makes a Marketing Director hire a freelancer? What sets the freelancer who lands the project apart from those who get turned down?
In this teleconference,... Read More
Motivate Yourself Now: Who Do You Check-In With?
Dear Web Writer, You know that ripple of excitement you feel throughout your body when you FINALLY start realizing a long-time goal? That ripple has been permeating my entire house lately. It’s intoxicating … addicting … and it has a snowball effect: Now all my other goals feel achievable as well,... Read More
February 2012 – Monthly Member Update
Feb13:00 pm Date: February 1st, 2012 Time: 3PM Eastern Time Topic: Membership Call Speaker: Heather Robson Join us for our monthly Wealthy Web Writer live Member Update. Managing Editor, Heather Robson hosts this monthly event where you and fellow members can find out about the most popular content additions... Read More
Motivate Yourself Now: The Simple Answer to All Your Problems
Dear Web Writer, “OUCH!” That pretty much describes how I’ve been feeling lately. (It’s okay though … I’ve figured out how to fix it, so read to the end.) You can relate if you’ve ever had stiff hands when you first wake up. Or achy joints, tingling fingers, creaking hips, dry eyes, pain... Read More
Making Money in Your Home Town: The Secret Profit Machine That’s Hiding on Your Local Main Street
Jan243:00 pm
Date: January 24th
Time: 3pm, Eastern Time
Topic: Local Clients/Autoresponders
Presenter: Jay White
In this can’t-miss session, Autoresponder Apprentice creator Jay White will reveal his specific step-by-step strategies for tapping into one of the least pursued (yet amazingly... Read More
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