All posts by John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

Tips for Increasing Your Response Rates

Whether it’s online or direct mail, getting people to respond to your sales and fundraising letters is the name of the game. The more responses, the more successful the promotion. So it’s important to know the small things you can do that will lift your response rates.

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Four Assumptions You Can Safely Make About Donors

When writing fundraising copy, like anything else, you need to know your audience. Inside, you’ll find four traits of fundraising donors that may be different than what you expected… and that can help you write more effective fundraising copy.

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How to Craft a Compelling Call-to-Action for Fundraising Letters

The call-to-action is the foundation of a fundraising offer. Even if the rest of your copy isn’t as strong as it should be, as long as you have a clear call-to-action, there’s a chance you’ll still do okay in fundraising.

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How to Engage Your Reader in a Compelling Story

If you’re willing to borrow some of the time-honored techniques of storytelling, you can incorporate powerful colloquial stories in your copy that grab the attention of both buyers and donors and prepare them to take action.

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