Sidebars — The Secret to Hooking Your Prospect

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No matter how awesome we think our copy is, the fact remains that there’s a sizable percentage of readers who will only read 10% of any given promotion. One element that readers turn to before reading the entire copy, is the sidebar. Read on to learn four key elements of an effective sidebar. Read more »

More Essential Parts of Closing Copy

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Closing copy is often the most difficult section of a promotion to write. With a strong, irresistible close, you'll face disappointing sales numbers. In this post, learn how to craft a guarantee and a call to action that will leave no doubt in your prospect's mind about the value and desirability of your offer. Read more »

How to Seal the Deal Through Closing Copy

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You've done it. You've written the perfect headline, a must-read lead, body copy that your readers can't tear themselves away from... after all that hard work, you've got to nail the close. Find out the six things you must include in every close if you want to seal the deal. Read more »

How to Write Bullets and Fascinations — Part 2

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Knowing the secrets of writing great bullets and fascinations will help you maintain the pace of your copy and keep your reader engaged and interested. A number of proven bullet formulas exist that you can use to write more effective copy. Discover 20 of the best bullet formulas and start using them to punch up your copy. Read more »

How to Write Bullets and Fascinations — Part 1

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The ability to write great bullets and fascinations is one of the most powerful skills you can develop as a copywriter. Just look through some of the blockbuster controls you have in your swipe files for validation. You’ll find tons of sales letters and larger promotions based almost entirely on great bullets and fascinations. Read more »

How to Combine the Ticking Time Bomb Secrets

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Writing with momentum isn't easy, but it can make an impressive difference in how effective your copy is. Today John Torre reminds you of ten writing tips you can use to boost the pacing of your copy and he breaks down specific examples written by the masters. Use what you learn to write better, tighter web copy. Read more »

How to Light the Ticking Time Bomb in Your Copy

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Set your copy on fire by finding a way to instill lightning-fast pacing into your copy in order to kick responses into high gear. John Torre shares ten tips you can use to make your sales copy easier and faster to read, hold your readers longer, and convert more sales. Read more »

More Tips for Punching Up Your Body Copy

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Penning powerful body copy is one of the most challenging tasks a web writer will face. After all, if you can’t keep your prospect reading through your entire argument, you’ll almost always miss out on the order. Use these 12 tips for John Torre to write stronger, more effective sales copy from start to finish. Read more »