Archives for Build Your Business

Build Your Business… Grow Your Income

We’ve divided this general category into several subcategories to make your “Business life” a bit easier:

Business Basics: Learn about the things that enable you to effectively grow your business, increase your income, stay organized, and keep more of what you make in your pocket! That’s the basics of running a business, which is what you’ll be doing.

Getting Clients: Unless you’re simply building your own money-making web sites, you’ll probably want some clients to pay your way through your web copywriting life. In this category, we provide you with tips, ideas, and suggestions on how to go out there and get the best, highest paying, and most appreciative clients.

Marketing: Unlike the “Getting Clients” category, this section is more about the art and practice of marketing. We’ll provide you with ideas on how you can promote your own business to a wider audience, and give you ways that you can add value to your clients and earn a higher income by offering more services.

Working With Clients: Once you’ve got some clients to work with, what do you do next? Here, we’ll give you a hand with things like contracts, negotiation, and up-selling your services so that you can easily turn a $2,000 project into a $20,000 project!

Reality Blog: 11 Tips for Conquering Your Day

By Tracy Clement Wilson | May 18, 2018

Nothing beats the feeling that you’ve had a perfect day… like everything went according to plan. Conquering your day is a matter of coming up with a routine that works and implementing a few key strategies.

Six Ways to Make Your Business Card Work to Your Advantage

By John Torre | May 17, 2018

The business card is an invaluable tool for networking in the business world… if you know how to use them. They remain the most universal and simple means of exchanging professional information, and can be the first step in building profitable relationships. Here’s how to use them…

4 Ways to Be More Productive

By Tamara Powell | May 17, 2018

Any step forward, no matter how small, is progress. If you can motivate yourself to keep up your forward momentum… you may just become unstoppable! Here are four tricks to be more productive even when you feel like stalling out.

Do You Make This Common Marketing Mistake?

By Jeff Kontur | May 16, 2018

Lots of writers make the same common marketing mistake… they go after the wrong clients. Find out if you’re making this mistake… why it’s a mistake… and how you can turn it on its head to start lining up lucrative, easy-to-work with clients.

Personal Finance: How to Increase Your Freelance Income Through Incremental Surges

By William Ballard | May 14, 2018

Managing money when you are a freelancer has some added complexity, since you don’t necessarily make the same amount of income each month. In this article, you’ll find a roadmap for building your income and your financial security over time.

Reality Blog: Begin with the End in Mind

By Tracy Clement Wilson | May 11, 2018

When you decide to do something for your business, start with the end in mind. What is the end result you hope to achieve? Let that inform you each step of the way. It sounds obvious, but it’s something that so many writers overlook.

customer loyalty concept

Seven Ways to Gain Better Sales Credibility

By John Forde | May 10, 2018

When you sit down with a prospect in hopes of closing a project, a lot rides on your personal sales credibility. Focus on the needs and wants of your prospective client by custom-tailoring your presentation to meet the company’s needs.

A Five-Step Plan for Turning in Your Best Work Every Time

By Heather Robson | May 9, 2018

Making time for doing a deep review of your work will make you a more efficient writer. And you’ll create stronger work to hand into your client. Making a deep review part of your process can lead to more work, better results, and higher fees.