Build Your Business

Build Your Business… Grow Your Income

We’ve divided this general category into several subcategories to make your “Business life” a bit easier:

Business Basics: Learn about the things that enable you to effectively grow your business, increase your income, stay organized, and keep more of what you make in your pocket! That’s the basics of running a business, which is what you’ll be doing.

Getting Clients: Unless you’re simply building your own money-making web sites, you’ll probably want some clients to pay your way through your web copywriting life. In this category, we provide you with tips, ideas, and suggestions on how to go out there and get the best, highest paying, and most appreciative clients.

Marketing: Unlike the “Getting Clients” category, this section is more about the art and practice of marketing. We’ll provide you with ideas on how you can promote your own business to a wider audience, and give you ways that you can add value to your clients and earn a higher income by offering more services.

Working With Clients: Once you’ve got some clients to work with, what do you do next? Here, we’ll give you a hand with things like contracts, negotiation, and up-selling your services so that you can easily turn a $2,000 project into a $20,000 project!

Reality Blog: Use This Four-Step Process to Overcome Inexperience

When you’re starting out, feelings of inexperience can make you afraid to move forward. Find out how to overcome inexperience and get started as a writer. Hayley Michaels interviews Heather Robson, Christina Gillick, and Marianne Foscarini.

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Member Update: The Art of Collecting Ideas

Collecting ideas and organizing them gives you a powerful web-writing tool… the ability to approach your clients with new ideas for projects. Master this and you will always have worked lined up.

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5 Tips for Success at Bootcamp — or Any Other Conference

Whether you’re attending bootcamp or another conference, you have a big opportunity to connect with potential clients. Use these tips to get the most out of any live event you attend.

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Roving Report: How to Turn Good Clients Into Great Ones

Turn good clients into great ones. That’s the key to having your web-writing business begin to really take off. In this post you’ll get key ideas from Rebecca Matter on how to make it happen.

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5 Key Questions to Ask When Landing Your Next Social Media Client

Landing a new social media client can turn into a long-term relationship lasting months or even years. Get off on the right foot by asking these questions of your social media clients so you understand their goals and can deliver the best results.

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