Archives for Free Content

These resources, covering a wide variety of important topics, are free to access for everyone who is interested in becoming a successful freelance web copywriter.

Take a Selfie of Your Freelance Website to Attract Web-Copywriting Clients

By Pam Foster | August 8, 2018

When potential clients look at your website what impression do they get about you? Make it a professional one to land more web-copywriting clients. Start with these five steps…

Add Value to Your Client’s Bottom Line — and Yours — with Upsells

By Kimberly Weitkamp | August 1, 2018

When you offer upsells, you’ll add value to your services by helping your client’s marketing efforts perform better. And your own bottom line will grow too. Find out the two best times to make these offers…

Member Update: Two Kinds of Tasks

By Heather Robson | July 30, 2018

There’s a way to categorize tasks that can help you stay organized during the day, stick to your planned schedule, and not get stressed out when things start to get a little off track… because let’s face it, things will get off track.

Using Stories in Marketing: How to Find the Right Stories and Where to Use Them

By Heather Robson | July 25, 2018

Using stories in your marketing makes your message more memorable, more compelling, and more credible. But where do you find great stories? And how do you integrate them for the best effect?

Member Update: A Different Kind of Balance

By Heather Robson | July 23, 2018

Work-life balance is important. But it’s not the only kind of balance you need to think about and manage. Find out about another kind of balance that’s key to your success and fulfillment at a freelancer.

Hosting a Local Live Event for Leads

By Michele Peterson | July 18, 2018

Host your own local live event to deliver high value to hot prospects. See how this marketing strategy works in a first hand account… from organizing the event to following up to converting prospects into clients.

Member Update: Three Things Soccer Can Teach You About Marketing

By Heather Robson | July 16, 2018

What can the World Cup teach you about marketing, writing, and business? Quite a lot actually. Click through to see three important things you can learn about your success just from watching soccer.

Starting Out With Google Analytics

By Andrew Murray | July 11, 2018

What does Google Analytics tell you about your Money-Making Website? A lot. The numbers you find there tell you what content resonates with your audience… what they like and, just as importantly, what they’re not so interested in… so you can give them more of what they want.