When you write sales copy, you have to understand how features transform into benefits. That’s part of the value you bring… the ability to frame the benefits in a way that resonates with the audience.Read More
Improve Your Skills
Never, EVER, Stop Learning…
In any profession it’s vital that you stay up-to-date. Multiply that requirement by a thousand in the Online world. Things change SO fast … if you don’t keep up with the industry, you’ll go the way of Web 1.0 and be left far, far, FAR behind.
We’ve split the “How To” area of the Wealthy Web Writer into the various niche categories so that you can go directly to the area that’s of most interest to you. Here they are:
3-Minute Guru: While not technically a niche, we’re creating a series of 3-5 minute videos that show you a specific trick, tip, technique, or tool you can use. The idea behind the 3-Minute Guru series is to give you quick bites of yummy tips that can keep you ahead of the game without spending hours or thousands of dollars online.
B2B Copywriting: This is a very large category that covers all aspects of writing for businesses. Go here to hone your web copy skills for B2B sites, learn more about writing case studies, or discover the world of white papers.
ECommerce: Learn the intricacies of building your own money-making web site, or get new tricks and tips on blogging, shopping carts, or Wordpress.
Email and Autoresponders: Get tips, tricks and techniques for improving your open and click-through rate on your email and autoresponder campaigns. One small improvement can net you – and your client – thousands of dollars of increased income.
SEO and SEM: Regardless of your chosen niche or field, if you’re going to do well online you should know a thing or two about Search Engine Optimization and Search Engine Marketing. Get the latest news, tips and ideas here.
Social Media and Video Marketing: You’re not the only person Twittering away your days. Your potential and current clients are doing the same. They need you to be thoroughly versed on how to market online with Social media, social networking, and video. This is where you’ll build your “Social Skill Set.”
Web Copywriting: Last, but certainly not least, is our “Catch-all” category of web copywriting. Here we talk about improving your conversion rates on landing pages, how to construct a winning squeeze page, and how to simply write stronger web copy.
When you take your work through this comprehensive editing process, you’ll know you’re giving your client writing that is polished and professional.Read More
Use these tips to learn social media for web writers. For you, social media is an essential skill. It will help you get noticed and deliver more value.Read More
When you write a sales promotion, there are three things you need to nail down before you do anything else. Learn these essentials to writing winning promotions and watch your results begin to climb.Read More
October 19th – 22nd: It’s that time of year. Bootcamp time! I’ll be on the ground in Delray Beach as some of the biggest names in copywriting share their biggest secrets. And I’ll be sharing some of those secrets with you.Read More
The headline is the first thing your reader sees, so it’s crucial to your success. Use these six principles to make headlines unique and more effective.Read More
If your clients asks you for advice on what an offer should be in the project you’re working on, use these tips for strengthening your offer, so that it delivers the best results possible.Read More