Archives for B2B Copywriting


Businesses Desperately Need YOU…

Here you’ll find resources that cover all aspects of writing for businesses. You can hone your web copy skills for B2B sites, learn more about writing case studies, or discover the world of white papers. Keep coming back, too, because if this is your primary area of interest, we’ll keep you well-informed so that you can offer more value to your customers and grow your business (and income!).

Crafting a Winning Case Study — Practice Assignment Brief

By Wealthy Web Writer | June 22, 2018

If you enjoy storytelling and you’d like to do more of it in your business, then case studies might be just the thing. This month’s practice assignment is to try your hand at writing case studies. Jump in and give it a try!

Tips for Increasing Your Response Rates

By John Torre | March 1, 2018

Whether it’s online or direct mail, getting people to respond to your sales and fundraising letters is the name of the game. The more responses, the more successful the promotion. So it’s important to know the small things you can do that will lift your response rates.

Roving Report: Getting Creative with Case Studies

By Susanna Perkins | February 7, 2018

Whether you call them “success stories” or “case studies,” these powerful marketing tools are often under-leveraged. Find out seven creative ways you can use case studies to help your clients land more business.

Member Update: The Fastest Way to Improve Your Writing

By Heather Robson | January 16, 2018

If you practice writing regularly, you’ll get better over time. So, writing is essential. But there are two other things you can do that will improve your writing fast. See what they are, plus check out what’s new and what’s coming up on Wealthy Web Writer.

Earning Readership Through Selective Emphasis

By John Torre | January 11, 2018

With all the distractions life offers these days, you need to use every strategy available to ensure people become engaged in your copy. Using selective emphasis is one way to hold a readers attention, and here you’ll find 20 ways to do it.

Tips for Developing an Effective Subscription Product Website

By John Torre | January 4, 2018

Marketing a subscription product or website is a bit different that making a one-off sale. In your promotional materials, you’ll use fundamental copywriting principles, but there are several additional things you can do to boost the effectiveness of your website.

10 Resources You Can Use to Become a Better Writer in 2018

By Heather Robson | January 3, 2018

A lot goes into being the best writer you can be. You need to know how to generate inspiration rather than waiting for it, you need a deep well of ideas, you need to write fast and edit well. Start 2018 with 10 tools to help you do all of the above.

13 Ways to Increase Your Prospect’s Desire for the Product

By John Torre | December 14, 2017

Often, your prospect has vague emotions about a product or a problem rather than a concrete and easily expressed desire. You can help them define their desires using these 13 writing and sales techniques.