Keys to Understanding Your Buyer’s Core Buying Complex

Dollar In Question

The core buying complex is the beliefs, feelings, and desires that will move your reader to action. You must understand these to write effective copy. Read more »

Why Your Copy SERIOUSLY Needs Personality … and 6 Easy Ways to Layer it In

Standing Out Of The Crowd

Your writing needs personality if it's going to get any attention on the Web. Mindy McHorse shares 6 ways from giving your copywriting some color. Read more »