Strategies for Selling High-Priced Information Products

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Selling high-priced information products can be tough if you don't know how to position the price. Here are seven ways to overcome sticker shock. Read more »

Ramp Up Paid Memberships for Your Info Product

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Earning paid subscriptions for your information products is a proven income model, but it isn't always easy to execute. John Torre shares 5 tips to help you succeed. Read more »

Keys to Understanding Your Buyer’s Core Buying Complex

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The core buying complex is the beliefs, feelings, and desires that will move your reader to action. You must understand these to write effective copy. Read more »