Archives for Autoresponder & Email


The Art and Practice of Email-Based Marketing

Get tips, tricks and techniques for improving your open and click-through rate on your email and autoresponder campaigns. One small improvement can net you – and your client – thousands of dollars of increased income.

Lead Magnet Practice Assignment

By Wealthy Web Writer | June 18, 2018

Recorded: June 18, 2018: A well-crafted lead generation piece can do more than just help you build your list. It can establish your expertise and authority, helping you build trust with your prospects as well. Get tips for writing stronger lead magnets in this live review of real bait pieces.

5 Simple Steps to a Lead Magnet That Pulls

By Jim Wright | June 6, 2018

In today’s crowded internet world, there’s a tremendous amount of list-building fatigue. It’s getting harder and harder to entice people to share their email addresses. So, you need a powerful lead magnet that pulls. One that gets your target audience to happily sign up.

Practice Assignment: Writing a Lead Magnet

By Wealthy Web Writer | May 25, 2018

This month’s Practice Assignment is a little extra special because not only will you get practice at an in-demand type of assignment… you’ll also do something really good for your writing business.

The One Landing Page to Publish, Even Before You Have a Full-Blown Website

By Michele Peterson | May 23, 2018

Even if you don’t have a website, you can start using a lead generation landing page to attract potential clients and help them get to know, like and trust you. This is a system you could set up in a day or two.

Essential Components of a Good Lead Magnet

By Heather Robson | May 2, 2018

Recorded: May 2, 2018: If you’re planning on building your list, you’ll need a good lead magnet to attract subscribers. In this webinar, you’ll learn the essential components you need to include for successful lead magnet that attracts your target audience.

Writing a Perfect Indoctrination Series for Your Clients

By Heather Robson | March 7, 2018

Learn about using an indoctrination series to build a better connection with new subscribers to your email list, so you can make a better return on your list-building investments.

Tips for Increasing Your Response Rates

By John Torre | March 1, 2018

Whether it’s online or direct mail, getting people to respond to your sales and fundraising letters is the name of the game. The more responses, the more successful the promotion. So it’s important to know the small things you can do that will lift your response rates.

Web Copy Intensive 2018 — Live Blog

By Heather Robson | February 16, 2018

Live: February 18th to 21st: Join us for an on-the-ground view of what’s happening at Web Intensive. You’ll get updates on what the experts are saying, posted here in real time.