Audience research is key to writing stronger copy. When you’re focused on a niche, regular research into your industry will keep you at the top of your game. Use these four tips to get started.Read More
As a freelance web writer, you’ll encounter many different kinds projects. Discover tips, hints, insights and techniques that will help you write superior copy for the web.
You’ll write your strongest copy when you know what your readers are looking for. Surveys provide an ideal tool for figuring that out, and make for stronger copy in many ways.Read More
In sales copy, it’s the lead where you make your fundamental selling proposition and introduce your Big Idea. How you format a lead impacts your results and can ultimately determine the success of your promotion.Read More
In this interview with a Getty Images account executive, web writers learn about the power of stock photos and video and how to use them for the best impact.Read More
Writing persuasive copy is one of the most valuable skills you can offer a client. Here you’ll find eight elements you need to include in every sales piece.Read More
Your times is valuable so learning savvy SEO strategies that help you leverage work you’ve already done is just smart. It’s effective, too.Read More
Leads and sales are the goal of most direct response packages. Inside, find 9 more tips to help you attract more leads and sales with your next promotion.Read More