Should I focus on a niche?
If you ask experts Nick Usborne or Pam Foster, they would both agree that you definitely should choose a niche or a specialization for your freelance career.
Below are just a few of the reasons why you should consider specializing in a certain type of copy or industry.
By choosing a niche, you …
- Increase your credibility
- Are set apart from the “generalists”
- Decrease competition
- Earn more money
- Simplify the marketing process
- Easily manage industry updates
- Will actually ENJOY what you’re writing about
To learn WHY choosing a niche can do all of the above, check out these excellent articles by Christina Gillick and Pam Foster. They also talk about some of the most popular industries freelancers specialize in and explain how to determine which niche is best for you.
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