Description
You know how to write online ads that get results. But more than that, you understand the mechanics of online advertising including how ads get served, how they’re priced, and how to create an effective sales funnel.

Requirements
If you’re familiar with the ins and outs of ecommerce writing, have experience writing for both B2B and B2C, and can write for both print and digital campaigns, then you should apply.

Apply Now

Are you an icing-eater, like me?

It’s the one thing about me that drives Craig crazy.

Give me anything with a sugary-iced side to it, and that’s what I’ll eat … and only that.

So if it’s a donut … I eat the top half and leave the doughy bottom. If it’s a cupcake, I’ll munch the cap right off and leave the rest. If it’s a slice of iced cake, I only eat the edges (and that glorious strip of cake-soaked icing down the middle).

I think it makes good sense — only eat the parts you like best and skip the calories from the rest.

The “Highs” And “Lows” Of Web Writing

Maybe from an eating point of view it works, but the problem is when that attitude spills over into the rest of my life. In other words, I like tasks that have the most satisfaction or show the most progress … but don’t care much for all the work that leads up to them.

Like reorganizing my office, for instance. I loved moving everything out of it and then rearranging the furniture. Right now my office feels new and quite tidy. But I have a dozen or so piles of stuff just sitting in my hallway right now, waiting for me to tackle them.

As best I can figure, I’m motivated by what I’m calling the “Biggest Bang” theory. So when it comes to food, I go straight for whatever will give me the best sugar-shock. When it comes to cleaning, I want the biggest visual impression that progress was made.

When it comes to web writing, I want to see my income numbers grow and grow and grow. I love getting the checks. I love cashing the checks.

But sometimes, the work

Pam is a prolific web copywriter who’s recently seen her business explode after creating a unique niche for herself. She’s experienced in writing B2B (Business-to-Business) and B2C (Business-to-Consumer) copy, emails, and landing pages and she’s certified in SEO. Pam is also the author of The Web Copywriter’s Clear Path to Profits program.

You can review Pam’s entire webinar HERE.

Advantages to Being a Client Hero

When you’re a hero to your clients, they gain:

• A trusted partner
• A single learning curve
• Relief because they know the work will get done
• Reliable results
• Outstanding service
• Excellent value

You also gain from the relationship:

• A trusted partner
• A single learning curve
• A shared mission ― you’re both seeking the same results
• Loyalty
• Steady work
• Great samples and referrals

Notice how the first two items in both lists are identical.

Today’s clients are frantic. They’re busy, they don’t have time to keep up with social media, best practices for websites, and other aspects of online marketing. They need to drive sales (or manage a team that does), and they don’t have time to write blog posts, update their websites, and tweet or post to social networks.

That’s where you come in.

Position yourself properly and you create the framework for a more comprehensive relationship with your client. You’re not “just a copywriter,” you’re a trusted adviser.

When you create a shared mission with a client, you become part of a team. That helps you with one of the perennial issues for freelancers, the isolation

Don’t get me wrong. I do all right. I haven’t worked a regular, full-time job in 10 years, and it’s been eight years since I held any job at all outside of my freelance writing business.

That’s part of the problem. I’m very, very comfortable with where I’m at. I have time for family. I get to homeschool my kids. I have pretty much complete control over my schedule. And, I’m happy.

But … I want more.

And that’s where the complacency thing comes in. It can be really hard to buckle down and do a little extra work when you’re so comfortable … even though you know the potential payoff for that extra work is huge.

So, that’s my big goal for this year: kicking complacency to the curb and taking things up to a new tier. It’s going take some extra work. It’s going to cut into my fun time a little bit. But, if all goes as planned, it will multiply my fun time going forward and free me up to do bigger things that I enjoy, like traveling more.

These are the three things I’m doing to keep complacency from setting in this year:

• Treat myself as a client. Projects like developing my own marketing materials and creating a Money-Making Website tend to take a back seat to the other projects on my docket. So, I’m going to start treating my own projects like client projects. I’m going to enlist the help of key supporters in my life to make sure I do this.
• Set a daily stretch goal. This is a tip I learned from copywriter, Lorrie Morgan-Ferrero, at Bootcamp. Instead of just making a regular to-do

Many of you will relate to Jen’s story …

She started out in a career that was fine, but over time grew dull. One day, a fortuitous project introduced her to the world of copywriting … and from there, things started to come together.

Now Jen manages a successful Money-Making Website, has authored multiple articles here at the Wealthy Web Writer, and is well on her way to building a successful freelance career as an SEO copywriter. Read on to learn about her steady climb to success.

If you have any questions or comments for Jen, post them below and we’ll make sure she sees them.

Introducing: Jen Phillips April, Founding Member

Life Before Web Writing:

“In my former life I was a museum educator (I planned educational programs at museums, did the marketing, wrote grants, led tours and whatever else fell into my lap).

“I didn’t like the repetitive nature of the work, working lots of holidays, low pay, and feeling underappreciated by the board. I like to be independent and I felt very closed in with this career.

“I was fortunate in that I was charged with creating the website at a museum in 2004. It was an early CMS system and helped me over my fear of creating something online. While I knew nothing about copywriting or SEO at the time, I loved the creativity of it.”

Why Did You Become a Web Writer?

“Opportunity and portability!”

Web-Writing Specialty:

“I don’t have one yet. I’m still feeling my way around, though personal development and pets are real passions.”

Proud “Writer Moment”:

“When I helped a local business boost their business by 50% by rewriting their home page and doing some basic SEO for them.”

Challenges Faced:

“Finding clients

Date: March 15, 2012

Time: 3pm, Eastern Time

Topic: LinkedIn

Presenter: Heather Robson

During the past three months, Managing Editor Heather Robson, has steadily applied the LinkedIn strategies she shared in LinkedIn for Beginners, a prior event. In this event she catalogs her experiences, sharing what she has found to be most successful.
You’ll learn:

• The daily habits you can develop to make yourself a force on LinkedIn.
• Three things you can do that will help you land more projects.
• The best ways to drive traffic to your site from LinkedIn.
• The secret power of LinkedIn that you can use to explode your business.
• And much more.

Join us and start building your network.

Description
The Land of Nod is a children’s retailer. They’re seeking a copywriter with excellent proofreading skills and an insight into children’s humor. You’ll write copy for websites, emails and more.

Requirements
You must have at least one year of writing experience with good interpersonal and communication skills. You must have a good sense of humor, a commitment to meeting deadlines, and a desire to work as part of a team.

Apply Now

Description
Lamps Plus needs a freelancer to handle a variety of projects focused around interior design and home decorating. There’s enough work to keep you busy full time. You’ll work on online product descriptions, catalog copy and more.

Requirements
You should have at least one year of writing experience, excellent communication skills, and a passion for home décor trends.

Apply Now

Fortunately, there’s a free, reliable solution that’s also easy to use.

In today’s 3-Minute Guru, you’ll discover how you can use Dropbox to make sharing big files a snap.

Enjoy!

“I don’t know the rules of grammar … If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

— David Ogilvy

Last week we talked about various techniques for implanting a “ticking time bomb” in your copy. Essentially, they are ways to kick up the pacing of your copy so readers won’t get bored or disengaged as they follow you through the various parts of your letter.

Since this week’s post will directly reflect on the information we covered last week, I’ll start with a short recap of each technique that we covered to refresh your memory:

1. Rev Up Your Energy — You’ve got to pour your whole body, heart, and mind into writing your copy with passion and deep focus.
2. Start Off With a Bang — Start your copy out with something that will immediately seize attention and get your prospect’s blood flowing.
3. Know Where You’re Going — It’s crucial to have a clear, logical purpose underlying your copy that provides a definite direction.
4. Use Colloquial Words and Phrases — Colloquial words and phrases convey more meaning in fewer words, have a strong emotional impact, and make copy feel more conversational.
5. Vary Your Tempo — To ensure that your copy’s tempo is never flat and dull, mix lots of short, snappy sentences into your paragraphs, make sure your paragraphs aren’t too long, and use subheads to help keep your prospect focused.
6. Use Bulleted Lists — Bullets are easy to read and packed with benefits and intrigue.
7. Use Connective Words to Begin Paragraphs — Connective words keep your paragraphs flowing together tightly, make your copy feel relentless, and give the