B2B Copywriting


The B2B industry is huge and has a big, big demand for competent copywriters. Here you can sharpen your web copy skills for B2B sites, learn more about writing case studies, or discover the lucrative world of white papers.

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Crafting a Winning Case Study — Practice Assignment Brief

If you enjoy storytelling and you’d like to do more of it in your business, then case studies might be just the thing. This month’s practice assignment is to try your hand at writing case studies. Jump in and give it a try!

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Tips for Increasing Your Response Rates

Whether it’s online or direct mail, getting people to respond to your sales and fundraising letters is the name of the game. The more responses, the more successful the promotion. So it’s important to know the small things you can do that will lift your response rates.

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Roving Report: Getting Creative with Case Studies

Whether you call them “success stories” or “case studies,” these powerful marketing tools are often under-leveraged. Find out seven creative ways you can use case studies to help your clients land more business.

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Roving Report: The B2B Opportunity for Web Writers

The size and scope of the B2B opportunity for web writers is hard to wrap your head around, but suffice to say, it’s big. Really big. Find out more …

Marketing Concepts to Keep in Mind in 2015

Apply these six marketing concepts to your copywriting and web writing, and you’ll see an immediate improvement in your results.

How to Prepare for a B2B Copywriting Assignment

Use these three simple, but crucial, steps to help you prepare for any B2B copywriting assignment and set yourself up for success.

Featured B2B Writing Events

5 Hot Opportunities in B2B Web Writing

Recorded: July 13th, 2011
Steve Slaunwhite delves into the five hottest B2B opportunities for web writers, sharing details on what these projects are, what they entail and how to land them.

Pitching Online Video Writing Projects to B2B Clients: What You Need to Know

Recorded: February 10th, 2011
Online video scriptwriting is a service that every B2B copywriter should consider adding to their suite of writing services — NOW! But since this niche is so NEW, many copywriters have questions about how to pitch projects, and what to say to clients about online video. This seminar will arm you with the right information to present to clients, so you can better serve them by helping them take advantage of this amazingly popular new marketing tool.

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